Academics' online presence: Assessing and shaping your online visibility

Goodier, Sarah

Academics' online presence: Assessing and shaping your online visibility

Other

2012-10

Abstract

In our digital world, if you use the web, you have an online presence. And academics are no exception. Universities have webpages profiling their staff. Academic networks, like LinkedIn, Academia.edu and more, are used by researchers around the globe to keep in contact with colleagues and collaborators. And social media are everywhere you turn. As an academic, you want your research outputs to be found and read. Making a difference and having an influence is almost a job requirement. Nowadays, the expectation is that you can be found online. So, what can you do to be aware of how you appear online? And, what can you do to increase your visibility? This will be a session for academics wishing to find out how they can review their existing digital footprints and shadows, make decisions about what kind of online presence they would like and plan how they can achieving it. Several different potential ways of increasing the visibility of themselves, their research and their outputs will be discussed.

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