The role of socially contextual mobile technologies in enabling the digital inclusion of female informal economy traders in Africa

dc.contributor.advisorMunyai, Keneilwe
dc.contributor.authorMbali Ndandani
dc.date.accessioned2024-01-30T14:07:47Z
dc.date.available2024-01-30T14:07:47Z
dc.date.issued2022
dc.date.updated2024-01-30T14:05:51Z
dc.description.abstractPurpose: There has been research conducted regarding the digital inclusion of informal economy traders, however, there has been less scholarly work detailing the lived experiences of informal economy traders, alongside the lived experiences of technology startups building solutions for the informal economy. This research sought to contribute to this nascent interdisciplinary area of study by deepening understanding of the intersection between 1) the informal economy and female entrepreneurship, 2) the sociological considerations of digital inclusion for female informal entrepreneurs, and 3) the context of mobile technology startups building solutions for the informal economy. Design/methodology/approach: This study used the case study method, emerging with two case studies- the first being the technology startup entrepreneurs and the second being a case for female informal economy entrepreneurs. Data was collected via in depth semi structured interviews for both case studies. Findings: The findings of this study show that by connecting the lived experiences of female informal entrepreneurs and surfacing the lived experiences of the technology startup entrepreneurs building solutions for digital inclusion in the informal economy in Africa, a co-learning and co-creative relationship can be nourished between them. Research implications: This research contributes an interdisciplinary conceptual framework by describing how the fields of the informal economy, female entrepreneurship, digital inclusion and mobile technology innovation in emerging economies can be connected. This interconnectedness can enable technology startup entrepreneurs and female informal economy entrepreneurs to journey towards and nourish a co-creative relationship that influences and translates to the systemic lens of digital inclusion in the informal economy. Practical implications: The conceptual framework proposed in this research would be of value to practitioners and startups developing solutions for the informal economy, by becoming, not a set of rigid rules, but a reference point, and guideline that may allow them to engage the system of informal entrepreneurs and their own system in deeper, more meaningful ways towards the goals of co-learning and co-creation of innovative solutions
dc.identifier.apacitation (2022). <i>The role of socially contextual mobile technologies in enabling the digital inclusion of female informal economy traders in Africa</i>. (). ,Faculty of Commerce ,Graduate School of Business (GSB). Retrieved from http://hdl.handle.net/11427/39139en_ZA
dc.identifier.chicagocitation. <i>"The role of socially contextual mobile technologies in enabling the digital inclusion of female informal economy traders in Africa."</i> ., ,Faculty of Commerce ,Graduate School of Business (GSB), 2022. http://hdl.handle.net/11427/39139en_ZA
dc.identifier.citation 2022. The role of socially contextual mobile technologies in enabling the digital inclusion of female informal economy traders in Africa. . ,Faculty of Commerce ,Graduate School of Business (GSB). http://hdl.handle.net/11427/39139en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Mbali Ndandani AB - Purpose: There has been research conducted regarding the digital inclusion of informal economy traders, however, there has been less scholarly work detailing the lived experiences of informal economy traders, alongside the lived experiences of technology startups building solutions for the informal economy. This research sought to contribute to this nascent interdisciplinary area of study by deepening understanding of the intersection between 1) the informal economy and female entrepreneurship, 2) the sociological considerations of digital inclusion for female informal entrepreneurs, and 3) the context of mobile technology startups building solutions for the informal economy. Design/methodology/approach: This study used the case study method, emerging with two case studies- the first being the technology startup entrepreneurs and the second being a case for female informal economy entrepreneurs. Data was collected via in depth semi structured interviews for both case studies. Findings: The findings of this study show that by connecting the lived experiences of female informal entrepreneurs and surfacing the lived experiences of the technology startup entrepreneurs building solutions for digital inclusion in the informal economy in Africa, a co-learning and co-creative relationship can be nourished between them. Research implications: This research contributes an interdisciplinary conceptual framework by describing how the fields of the informal economy, female entrepreneurship, digital inclusion and mobile technology innovation in emerging economies can be connected. This interconnectedness can enable technology startup entrepreneurs and female informal economy entrepreneurs to journey towards and nourish a co-creative relationship that influences and translates to the systemic lens of digital inclusion in the informal economy. Practical implications: The conceptual framework proposed in this research would be of value to practitioners and startups developing solutions for the informal economy, by becoming, not a set of rigid rules, but a reference point, and guideline that may allow them to engage the system of informal entrepreneurs and their own system in deeper, more meaningful ways towards the goals of co-learning and co-creation of innovative solutions DA - 2022 DB - OpenUCT DP - University of Cape Town KW - Inclusive Innovation LK - https://open.uct.ac.za PY - 2022 T1 - The role of socially contextual mobile technologies in enabling the digital inclusion of female informal economy traders in Africa TI - The role of socially contextual mobile technologies in enabling the digital inclusion of female informal economy traders in Africa UR - http://hdl.handle.net/11427/39139 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/39139
dc.identifier.vancouvercitation. The role of socially contextual mobile technologies in enabling the digital inclusion of female informal economy traders in Africa. []. ,Faculty of Commerce ,Graduate School of Business (GSB), 2022 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/39139en_ZA
dc.language.rfc3066eng
dc.publisher.departmentGraduate School of Business (GSB)
dc.publisher.facultyFaculty of Commerce
dc.subjectInclusive Innovation
dc.titleThe role of socially contextual mobile technologies in enabling the digital inclusion of female informal economy traders in Africa
dc.typeThesis / Dissertation
dc.type.qualificationlevelMasters
dc.type.qualificationlevelMaster of Philosophy
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