Applying behavioural science to issues of public health in South Africa: The case for social norms intervention

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dc.contributor.authorGanz, Gary
dc.contributor.authorNeville, Fergus G
dc.contributor.authorWard, Catherine L
dc.date.accessioned2021-10-08T07:16:15Z
dc.date.available2021-10-08T07:16:15Z
dc.date.issued2017
dc.description.abstractIn the effort to address behavioural risk factors – which contribute significantly to the global burden of disease – there is a growing movement in public health towards the use of interventions informed by behavioural science. These interventions have the benefit of being amenable to testing in randomised controlled trials, are cost-effective and, when scaled up, can have significant public health benefits. A subset of these interventions attempts to change behaviour by shifting social norms perception (what I think everyone else does and thinks). We surveyed the work on social norms intervention and considered its applicability to issues of public health in South Africa. Social norms interventions have widespread and significant potential to address issues of public health in South Africa; policymakers should look to these interventions as cost-effective tools to address key issues. More broadly, we advocate for an expansion of the use of behavioural science in developing public policy in South Africa.
dc.identifier.apacitationGanz, G., Neville, F. G., & Ward, C. L. (2017). Applying behavioural science to issues of public health in South Africa: The case for social norms intervention. <i>South African Journal of Science</i>, 113(43226), 174 - 177. http://hdl.handle.net/11427/34803en_ZA
dc.identifier.chicagocitationGanz, Gary, Fergus G Neville, and Catherine L Ward "Applying behavioural science to issues of public health in South Africa: The case for social norms intervention." <i>South African Journal of Science</i> 113, 43226. (2017): 174 - 177. http://hdl.handle.net/11427/34803en_ZA
dc.identifier.citationGanz, G., Neville, F.G. & Ward, C.L. 2017. Applying behavioural science to issues of public health in South Africa: The case for social norms intervention. <i>South African Journal of Science.</i> 113(43226):174 - 177. http://hdl.handle.net/11427/34803en_ZA
dc.identifier.issn0038-2353
dc.identifier.issn1996-7489
dc.identifier.ris TY - Journal Article AU - Ganz, Gary AU - Neville, Fergus G AU - Ward, Catherine L AB - In the effort to address behavioural risk factors – which contribute significantly to the global burden of disease – there is a growing movement in public health towards the use of interventions informed by behavioural science. These interventions have the benefit of being amenable to testing in randomised controlled trials, are cost-effective and, when scaled up, can have significant public health benefits. A subset of these interventions attempts to change behaviour by shifting social norms perception (what I think everyone else does and thinks). We surveyed the work on social norms intervention and considered its applicability to issues of public health in South Africa. Social norms interventions have widespread and significant potential to address issues of public health in South Africa; policymakers should look to these interventions as cost-effective tools to address key issues. More broadly, we advocate for an expansion of the use of behavioural science in developing public policy in South Africa. DA - 2017 DB - OpenUCT DP - University of Cape Town IS - 43226 J1 - South African Journal of Science LK - https://open.uct.ac.za PY - 2017 SM - 0038-2353 SM - 1996-7489 T1 - Applying behavioural science to issues of public health in South Africa: The case for social norms intervention TI - Applying behavioural science to issues of public health in South Africa: The case for social norms intervention UR - http://hdl.handle.net/11427/34803 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/34803
dc.identifier.vancouvercitationGanz G, Neville FG, Ward CL. Applying behavioural science to issues of public health in South Africa: The case for social norms intervention. South African Journal of Science. 2017;113(43226):174 - 177. http://hdl.handle.net/11427/34803.en_ZA
dc.language.isoeng
dc.publisher.departmentDepartment of Psychology
dc.publisher.facultyFaculty of Humanities
dc.sourceSouth African Journal of Science
dc.source.journalissue43226
dc.source.journalvolume113
dc.source.pagination174 - 177
dc.source.urihttps://dx.doi.org/10.17159/sajs.2017/20160217
dc.subject.otherEvidence-based intervention
dc.subject.otherSocial psychology
dc.subject.otherTobacco smoking
dc.subject.otherInterpersonal violence
dc.subject.otherUnsafe sex
dc.subject.otherBF Psychology
dc.subject.otherT-NDAS
dc.subject.otherBF
dc.subject.otherJournal article
dc.titleApplying behavioural science to issues of public health in South Africa: The case for social norms intervention
dc.typeJournal Article
uct.type.publicationResearch
uct.type.resourceJournal Article
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