The relationship between marketing orientation and export success among manufacturing companies in the Western Cape

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dc.contributor.advisorBrice, Helenen_ZA
dc.contributor.authorBothma, Cornelius Henryen_ZA
dc.date.accessioned2014-10-11T12:15:22Z
dc.date.available2014-10-11T12:15:22Z
dc.date.issued1988en_ZA
dc.descriptionBibliography: leaves 330-342.en_ZA
dc.description.abstractIn 1985, the writer joined the Department of Trade and Industry (DTI) as an export trade advisor in the Western Cape Regional Office. The function of this position is to encourage companies to export and to assist companies registered as exporters with their export endeavours. In this capacity, the writer came into contact with more than 1,000 companies covering a wide range of products, problems, attitudes and situations. It became apparent to the writer that a large number of these companies lacked a marketing orientation in their export activities. There also appeared to be a poor success rate among these exporters in that probably as many as half of the number of registered exporters never achieved any export sales and of the remaining exporters only a few obtained substantial, ongoing and profitable sales abroad. The writer believed that if these companies approached their export activities in a more marketing orientated fashion, their success rate would be significantly improved. This begged the question as to whether a relationship actually exists between export marketing orientation and export success. It is the abovementioned relationship that this study primarily addresses. It was decided to keep the scope of this study confined to manufacturing companies in the Western Cape registered as exporters with the DTI.en_ZA
dc.identifier.apacitationBothma, C. H. (1988). <i>The relationship between marketing orientation and export success among manufacturing companies in the Western Cape</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,School of Management Studies. Retrieved from http://hdl.handle.net/11427/8376en_ZA
dc.identifier.chicagocitationBothma, Cornelius Henry. <i>"The relationship between marketing orientation and export success among manufacturing companies in the Western Cape."</i> Thesis., University of Cape Town ,Faculty of Commerce ,School of Management Studies, 1988. http://hdl.handle.net/11427/8376en_ZA
dc.identifier.citationBothma, C. 1988. The relationship between marketing orientation and export success among manufacturing companies in the Western Cape. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Bothma, Cornelius Henry AB - In 1985, the writer joined the Department of Trade and Industry (DTI) as an export trade advisor in the Western Cape Regional Office. The function of this position is to encourage companies to export and to assist companies registered as exporters with their export endeavours. In this capacity, the writer came into contact with more than 1,000 companies covering a wide range of products, problems, attitudes and situations. It became apparent to the writer that a large number of these companies lacked a marketing orientation in their export activities. There also appeared to be a poor success rate among these exporters in that probably as many as half of the number of registered exporters never achieved any export sales and of the remaining exporters only a few obtained substantial, ongoing and profitable sales abroad. The writer believed that if these companies approached their export activities in a more marketing orientated fashion, their success rate would be significantly improved. This begged the question as to whether a relationship actually exists between export marketing orientation and export success. It is the abovementioned relationship that this study primarily addresses. It was decided to keep the scope of this study confined to manufacturing companies in the Western Cape registered as exporters with the DTI. DA - 1988 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 1988 T1 - The relationship between marketing orientation and export success among manufacturing companies in the Western Cape TI - The relationship between marketing orientation and export success among manufacturing companies in the Western Cape UR - http://hdl.handle.net/11427/8376 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/8376
dc.identifier.vancouvercitationBothma CH. The relationship between marketing orientation and export success among manufacturing companies in the Western Cape. [Thesis]. University of Cape Town ,Faculty of Commerce ,School of Management Studies, 1988 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/8376en_ZA
dc.language.isoeng
dc.publisher.departmentSchool of Management Studiesen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherExport marketingen_ZA
dc.titleThe relationship between marketing orientation and export success among manufacturing companies in the Western Capeen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMBusScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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