The case for 'face-time' in a multi-cultural, computer-mediated global economy

dc.contributor.authorGrant, Terri
dc.date.accessioned2016-03-22T08:59:25Z
dc.date.available2016-03-22T08:59:25Z
dc.date.issued2005
dc.date.updated2015-12-17T09:45:44Z
dc.description.abstractThe advent of computer-mediated communications has put traditional interpersonal communications such as face-to-face (FtF) communication under scrutiny. Are these traditional channels becoming obsolete and, if so, are we, as communication teachers and practitioners, teaching our students appropriate and relevant communication skills for the global economy? A communication needs analysis in business, conducted at the University of Cape Town (UCT) during 2001/02, found that the underlying assumption regarding obsolescence of traditional communication channels was, for the most part, unfounded. Although written business communications have changed dramatically with the advent of e-mail, FtF oral communication is still preferred by student, staff and professional respondents overall. Reasons for the popularity of 'face-time' as espoused in the literature were confirmed in this study. Although respondents urged teachers to 'stick to the basics', most acknowledged the role and impact of electronic and cellular communication in modern-day communications. Rather than advocating an either-or scenario, respondents recommended a complementary high- and low-technology approach to communicative competence, especially in South Africa with its First and Third-World characteristics.en_ZA
dc.identifier.apacitationGrant, T. (2005). The case for 'face-time' in a multi-cultural, computer-mediated global economy. <i>Communicatio: South African Journal for Communication Theory and Research</i>, http://hdl.handle.net/11427/18144en_ZA
dc.identifier.chicagocitationGrant, Terri "The case for 'face-time' in a multi-cultural, computer-mediated global economy." <i>Communicatio: South African Journal for Communication Theory and Research</i> (2005) http://hdl.handle.net/11427/18144en_ZA
dc.identifier.citationGrant, T.-L.. (2005). The case for 'face-time' in a multi-cultural, computer-mediated global economy. Communicatio, 31(1): 97-106, DOI: 10.1080/02500160508538013en_ZA
dc.identifier.issn0250-0167en_ZA
dc.identifier.ris TY - Journal Article AU - Grant, Terri AB - The advent of computer-mediated communications has put traditional interpersonal communications such as face-to-face (FtF) communication under scrutiny. Are these traditional channels becoming obsolete and, if so, are we, as communication teachers and practitioners, teaching our students appropriate and relevant communication skills for the global economy? A communication needs analysis in business, conducted at the University of Cape Town (UCT) during 2001/02, found that the underlying assumption regarding obsolescence of traditional communication channels was, for the most part, unfounded. Although written business communications have changed dramatically with the advent of e-mail, FtF oral communication is still preferred by student, staff and professional respondents overall. Reasons for the popularity of 'face-time' as espoused in the literature were confirmed in this study. Although respondents urged teachers to 'stick to the basics', most acknowledged the role and impact of electronic and cellular communication in modern-day communications. Rather than advocating an either-or scenario, respondents recommended a complementary high- and low-technology approach to communicative competence, especially in South Africa with its First and Third-World characteristics. DA - 2005 DB - OpenUCT DP - University of Cape Town J1 - Communicatio: South African Journal for Communication Theory and Research LK - https://open.uct.ac.za PB - University of Cape Town PY - 2005 SM - 0250-0167 T1 - The case for 'face-time' in a multi-cultural, computer-mediated global economy TI - The case for 'face-time' in a multi-cultural, computer-mediated global economy UR - http://hdl.handle.net/11427/18144 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/18144
dc.identifier.urihttp://www.tandfonline.com/doi/abs/10.1080/02500160508538013
dc.identifier.vancouvercitationGrant T. The case for 'face-time' in a multi-cultural, computer-mediated global economy. Communicatio: South African Journal for Communication Theory and Research. 2005; http://hdl.handle.net/11427/18144.en_ZA
dc.languageengen_ZA
dc.publisherTaylor & Francisen_ZA
dc.publisher.departmentProfessional Communications Uniten_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.sourceCommunicatio: South African Journal for Communication Theory and Researchen_ZA
dc.source.urihttp://www.tandfonline.com/toc/rcsa20/current
dc.titleThe case for 'face-time' in a multi-cultural, computer-mediated global economyen_ZA
dc.typeJournal Articleen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceArticleen_ZA
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