Partnering online : developing a value framework for e-tailers

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dc.contributor.advisorLicker, Paulen_ZA
dc.contributor.authorMunro, Ianen_ZA
dc.date.accessioned2014-09-29T07:24:21Z
dc.date.available2014-09-29T07:24:21Z
dc.date.issued2002en_ZA
dc.descriptionBibliography: leaves 124-128.en_ZA
dc.description.abstractThis research aims to develop a framework within which to analyse and discuss the "e-tailing partnership" - a "horizontal" partnership model in which e-taiIers promote, sell and even bundle one another’s goods in a mutually beneficial partnership. At the core of the framework is the concept of "value". The research draws on marketing theory to structure value into a "value block" which enables firms to quantify gains or losses in e-tailing projects. The paper discusses e-tailing partnerships within the value block framework. The partnership contract and the distribution of value between partners are both analysed. Design requirements for theoretical partnering systems are deduced and reported. Risks and implications for related systems are considered. Finally, three commercial software candidates are empirically evaluated in terms of the partnership models presented. From this research it is apparent that the e-tailing partnership is worth serious contemplation and may prove to be a significant business model for firms in the New Internet Economy.en_ZA
dc.identifier.apacitationMunro, I. (2002). <i>Partnering online : developing a value framework for e-tailers</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,Department of Information Systems. Retrieved from http://hdl.handle.net/11427/7713en_ZA
dc.identifier.chicagocitationMunro, Ian. <i>"Partnering online : developing a value framework for e-tailers."</i> Thesis., University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2002. http://hdl.handle.net/11427/7713en_ZA
dc.identifier.citationMunro, I. 2002. Partnering online : developing a value framework for e-tailers. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Munro, Ian AB - This research aims to develop a framework within which to analyse and discuss the "e-tailing partnership" - a "horizontal" partnership model in which e-taiIers promote, sell and even bundle one another’s goods in a mutually beneficial partnership. At the core of the framework is the concept of "value". The research draws on marketing theory to structure value into a "value block" which enables firms to quantify gains or losses in e-tailing projects. The paper discusses e-tailing partnerships within the value block framework. The partnership contract and the distribution of value between partners are both analysed. Design requirements for theoretical partnering systems are deduced and reported. Risks and implications for related systems are considered. Finally, three commercial software candidates are empirically evaluated in terms of the partnership models presented. From this research it is apparent that the e-tailing partnership is worth serious contemplation and may prove to be a significant business model for firms in the New Internet Economy. DA - 2002 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2002 T1 - Partnering online : developing a value framework for e-tailers TI - Partnering online : developing a value framework for e-tailers UR - http://hdl.handle.net/11427/7713 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/7713
dc.identifier.vancouvercitationMunro I. Partnering online : developing a value framework for e-tailers. [Thesis]. University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2002 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/7713en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Information Systemsen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherInformation Systemsen_ZA
dc.titlePartnering online : developing a value framework for e-tailersen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMComen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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