Internet domain names and trademarks: a comparative study of US, German and South Aftican law
| dc.contributor.advisor | Hofman, Julien | |
| dc.contributor.author | Schenk, Oliver | |
| dc.date.accessioned | 2026-03-04T06:57:24Z | |
| dc.date.available | 2026-03-04T06:57:24Z | |
| dc.date.issued | 1999 | |
| dc.date.updated | 2026-03-04T06:50:57Z | |
| dc.description.abstract | The incredible surge in popularity of the Internet and, in particular, the World Wide Web, has been engendered by the Web's ability to offer virtually instant ac-cess to a universe of information. As communication on the Web reaches an ever-greater population, a golden commercial opportunity has arisen. The Web, from a commercial point of view, is very much a combination of a shop window and an advertising campaign. Branding and, therefore, trademarks are consequently a vital aspect of trading on the Internet. A domain name is a company's address on the Internet, and for the sake of convenience and marketing reasons, the most favoured addresses are those containing the trademark or tradename of the company itself About five million domain names are registered presently, with 70.000 new ones being added each week. ยน However, unlike most advertising campaigns, an advertisement placed on the Internet will by default be a global campaign. This makes the legal position troublesome in some ways, for trademarks are national by nature. Moreover, unlike trademarks, the same domain name can only be assigned once. | |
| dc.identifier.apacitation | Schenk, O. (1999). <i>Internet domain names and trademarks: a comparative study of US, German and South Aftican law</i>. (). University of Cape Town ,Faculty of Law ,Centre for Law and Society. Retrieved from http://hdl.handle.net/11427/42932 | en_ZA |
| dc.identifier.chicagocitation | Schenk, Oliver. <i>"Internet domain names and trademarks: a comparative study of US, German and South Aftican law."</i> ., University of Cape Town ,Faculty of Law ,Centre for Law and Society, 1999. http://hdl.handle.net/11427/42932 | en_ZA |
| dc.identifier.citation | Schenk, O. 1999. Internet domain names and trademarks: a comparative study of US, German and South Aftican law. . University of Cape Town ,Faculty of Law ,Centre for Law and Society. http://hdl.handle.net/11427/42932 | en_ZA |
| dc.identifier.ris | TY - Thesis / Dissertation AU - Schenk, Oliver AB - The incredible surge in popularity of the Internet and, in particular, the World Wide Web, has been engendered by the Web's ability to offer virtually instant ac-cess to a universe of information. As communication on the Web reaches an ever-greater population, a golden commercial opportunity has arisen. The Web, from a commercial point of view, is very much a combination of a shop window and an advertising campaign. Branding and, therefore, trademarks are consequently a vital aspect of trading on the Internet. A domain name is a company's address on the Internet, and for the sake of convenience and marketing reasons, the most favoured addresses are those containing the trademark or tradename of the company itself About five million domain names are registered presently, with 70.000 new ones being added each week. ยน However, unlike most advertising campaigns, an advertisement placed on the Internet will by default be a global campaign. This makes the legal position troublesome in some ways, for trademarks are national by nature. Moreover, unlike trademarks, the same domain name can only be assigned once. DA - 1999 DB - OpenUCT DP - University of Cape Town KW - Trademarks KW - Law KW - US KW - German KW - South Africa LK - https://open.uct.ac.za PB - University of Cape Town PY - 1999 T1 - Internet domain names and trademarks: a comparative study of US, German and South Aftican law TI - Internet domain names and trademarks: a comparative study of US, German and South Aftican law UR - http://hdl.handle.net/11427/42932 ER - | en_ZA |
| dc.identifier.uri | http://hdl.handle.net/11427/42932 | |
| dc.identifier.vancouvercitation | Schenk O. Internet domain names and trademarks: a comparative study of US, German and South Aftican law. []. University of Cape Town ,Faculty of Law ,Centre for Law and Society, 1999 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/42932 | en_ZA |
| dc.language.rfc3066 | eng | |
| dc.publisher.department | Centre for Law and Society | |
| dc.publisher.faculty | Faculty of Law | |
| dc.publisher.institution | University of Cape Town | |
| dc.subject | Trademarks | |
| dc.subject | Law | |
| dc.subject | US | |
| dc.subject | German | |
| dc.subject | South Africa | |
| dc.title | Internet domain names and trademarks: a comparative study of US, German and South Aftican law | |
| dc.type | Thesis / Dissertation | |
| dc.type.qualificationlevel | Masters | |
| dc.type.qualificationlevel | LLM |