A multimodal social semiotic analysis of a museum rock art display

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dc.contributor.authorRall, Medeéen_ZA
dc.date.accessioned2014-11-29T17:36:59Z
dc.date.available2014-11-29T17:36:59Z
dc.date.issued2009en_ZA
dc.descriptionReaders must seek for permission to reproduce this worken_ZA
dc.description.abstractThis paper will report on research on different design aspects of museum displays in a permanent and a mobile museum context. This research has been undertaken in order to understand how different aspects of museum displays contribute to meaning making. It looks at the interrelationship between different design elements and how these influence meaning making. Drawing on Kress and van Leeuwen's (1996; 2001) theory of multimodal discourse and on recent research on communication in museums (Ravelli: 2006; Meng in O'Halloran: 2006), this study considers why it is apposite to consider museums as multimodal, co-deploying different modes to make meaning. The paper investigates the design elements employed in museum displays, which include: linguistic design (labels and captions); visual design (objects on display, photographs and drawings); audio design (video recordings) and spatial design (lay-out of the display). The paper discusses a multimodal analysis of the rock art and rock engraving displays, drawing on inter alia the work of Kress and van Leeuwen (1996; 2001), which is done with the intention of formulating a metalanguage. It is envisaged that this metalanguage will enable museum practitioners and educators to talk about and better understand meaning making in museum displays and contribute to current debates on communication and meaning making in museums.en_ZA
dc.identifier.apacitationRall, M. (2009). A multimodal social semiotic analysis of a museum rock art display. <i>International Journal of Learning</i>, http://hdl.handle.net/11427/9842en_ZA
dc.identifier.chicagocitationRall, Medeé "A multimodal social semiotic analysis of a museum rock art display." <i>International Journal of Learning</i> (2009) http://hdl.handle.net/11427/9842en_ZA
dc.identifier.citationRall, M. 2009. A multimodal social semiotic analysis of a museum rock art display. International Journal of Learning.en_ZA
dc.identifier.issn1447-9494en_ZA
dc.identifier.ris TY - Journal Article AU - Rall, Medeé AB - This paper will report on research on different design aspects of museum displays in a permanent and a mobile museum context. This research has been undertaken in order to understand how different aspects of museum displays contribute to meaning making. It looks at the interrelationship between different design elements and how these influence meaning making. Drawing on Kress and van Leeuwen's (1996; 2001) theory of multimodal discourse and on recent research on communication in museums (Ravelli: 2006; Meng in O'Halloran: 2006), this study considers why it is apposite to consider museums as multimodal, co-deploying different modes to make meaning. The paper investigates the design elements employed in museum displays, which include: linguistic design (labels and captions); visual design (objects on display, photographs and drawings); audio design (video recordings) and spatial design (lay-out of the display). The paper discusses a multimodal analysis of the rock art and rock engraving displays, drawing on inter alia the work of Kress and van Leeuwen (1996; 2001), which is done with the intention of formulating a metalanguage. It is envisaged that this metalanguage will enable museum practitioners and educators to talk about and better understand meaning making in museum displays and contribute to current debates on communication and meaning making in museums. DA - 2009 DB - OpenUCT DP - University of Cape Town J1 - International Journal of Learning KW - social semiotics KW - multimodality KW - rock art KW - museum LK - https://open.uct.ac.za PB - University of Cape Town PY - 2009 SM - 1447-9494 T1 - A multimodal social semiotic analysis of a museum rock art display TI - A multimodal social semiotic analysis of a museum rock art display UR - http://hdl.handle.net/11427/9842 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/9842
dc.identifier.vancouvercitationRall M. A multimodal social semiotic analysis of a museum rock art display. International Journal of Learning. 2009; http://hdl.handle.net/11427/9842.en_ZA
dc.language.isoengen_ZA
dc.publisherCommon Ground Publishingen_ZA
dc.publisher.departmentThe Centre for Open Learning (COL)en_ZA
dc.publisher.facultyCentre for Higher Education Developmenten_ZA
dc.publisher.institutionUniversity of Cape Town
dc.sourceInternational Journal of Learningen_ZA
dc.source.urihttp://ijl.cgpublisher.com/product/pub.30/prod.2426en_ZA
dc.subjectsocial semioticsen_ZA
dc.subjectmultimodalityen_ZA
dc.subjectrock arten_ZA
dc.subjectmuseumen_ZA
dc.titleA multimodal social semiotic analysis of a museum rock art displayen_ZA
dc.typeJournal Articleen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourcePostprinten_ZA
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