Total rewards a study of artisan attraction and retention within a South African context
Master Thesis
2012
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University of Cape Town
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Orientation. The shortage of artisan skills remain a serious challenge in South Africa and is forcing employers to investigate which total reward factors contribute to the attraction and retention of this critical skills segment, as undifferentiated retention strategies are no longer appropriate. Research purpose. The aim of this study was to further develop the understanding of the total reward factors and the ideal combination and relative quantum of total rewards that attract and retain artisans, including artisans from various race groups and age cohorts (cohort 29 and less; cohort 30-39; cohort 40-49; and cohort 50+). Motivation for the study. The shortage of scarce skills, like those experienced in South Africa should not only be seen as comprising occupations from the higher skills bands, but should also include occupations from the intermediate skills bands, that includes artisans. Limited research is available on the total reward factors and the ideal combination and relative quantum of total rewards that attract and retain artisans. Knowing this will allow organisations to develop reward models that better attract and retain artisans. Research Design. The study followed both a quantitative and qualitative research approach while adopting a descriptive research design. Using this mixed method, primary data was collected from individuals by means of two focus groups discussions, i.e (1) a group of HR and Remuneration Managers (n=4) and (2) a group of artisans (n=7). These results were used to develop the two questionnaires that were distributed to artisans (n=143). Data from Questionnaire 1 were analysed using descriptive statistics and factor analyses. Conjoint analysis was employed to identify an ideal total rewards composition based on responses from Questionnaire 2.
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Faught, C. 2012. Total rewards a study of artisan attraction and retention within a South African context. University of Cape Town.