Factors that influence behavioural intention on political party websites in South Africa

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dc.contributor.advisorBrown, Irwinen_ZA
dc.contributor.authorLewis, Jonathanen_ZA
dc.date.accessioned2014-10-17T10:06:32Z
dc.date.available2014-10-17T10:06:32Z
dc.date.issued2014en_ZA
dc.descriptionIncludes bibliographical references.en_ZA
dc.description.abstractThe underlying context of this research is a focus on political party websites and citizen usage behaviour. The background of the study investigates how the role of the party website has risen to growing prominence in the online campaign context due to the transformative nature of the Internet on modern communication, as a whole. As a result, evaluating website quality in the political arena is of strategic importance but lacks a strong body of dedicated research in the academic community. Rigourous evaluations can point to improvements in the way parties develop and use websites to engage citizens. At an aggregate level as a result of these improvements, more effective political engagement online may contribute to healthier democratic processes and more politically active citizenry. At an organisational level, for parties themselves, more effective political engagement online can produce benefits at large scale, such as expanded reach, better targeting and profiling of constituents, with significant cost-savings, increased voter turnout and improvements to public opinion.en_ZA
dc.identifier.apacitationLewis, J. (2014). <i>Factors that influence behavioural intention on political party websites in South Africa</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,Department of Information Systems. Retrieved from http://hdl.handle.net/11427/8505en_ZA
dc.identifier.chicagocitationLewis, Jonathan. <i>"Factors that influence behavioural intention on political party websites in South Africa."</i> Thesis., University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2014. http://hdl.handle.net/11427/8505en_ZA
dc.identifier.citationLewis, J. 2014. Factors that influence behavioural intention on political party websites in South Africa. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Lewis, Jonathan AB - The underlying context of this research is a focus on political party websites and citizen usage behaviour. The background of the study investigates how the role of the party website has risen to growing prominence in the online campaign context due to the transformative nature of the Internet on modern communication, as a whole. As a result, evaluating website quality in the political arena is of strategic importance but lacks a strong body of dedicated research in the academic community. Rigourous evaluations can point to improvements in the way parties develop and use websites to engage citizens. At an aggregate level as a result of these improvements, more effective political engagement online may contribute to healthier democratic processes and more politically active citizenry. At an organisational level, for parties themselves, more effective political engagement online can produce benefits at large scale, such as expanded reach, better targeting and profiling of constituents, with significant cost-savings, increased voter turnout and improvements to public opinion. DA - 2014 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2014 T1 - Factors that influence behavioural intention on political party websites in South Africa TI - Factors that influence behavioural intention on political party websites in South Africa UR - http://hdl.handle.net/11427/8505 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/8505
dc.identifier.vancouvercitationLewis J. Factors that influence behavioural intention on political party websites in South Africa. [Thesis]. University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2014 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/8505en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Information Systemsen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.titleFactors that influence behavioural intention on political party websites in South Africaen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMComen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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