Digital transformation in South African consumer packaged goods companies

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dc.contributor.advisorKabinga, Mundia
dc.contributor.authorNgaleka, Tshepo
dc.date.accessioned2026-01-13T07:12:19Z
dc.date.available2026-01-13T07:12:19Z
dc.date.issued2025
dc.date.updated2026-01-12T09:11:43Z
dc.description.abstractTechnology-driven consumer expectations and increasing market competition are compelling Consumer Packaged Goods (CPG) companies to integrate digital technologies into their processes and systems to remain competitive and thrive in the market. However, little is known about how digital technologies affects job losses, employee interactions, organizational strategies and digital transformation strategies in South African CPG companies. This study addresses these gaps by exploring three research questions using the theoretical frameworks, namely Resource Based View, Dynamic Capabilities View and Digital Business Ecosystem to understand the intricacies of digital transformation in the CPG industry in South Africa. The study employed a qualitative research approach and semi-structured interviews were used to obtain data from 20 industry professionals. The main findings showed that digital transformation changed employee roles and responsibilities over time, creating opportunities and challenges. It was also established that the adoption of digital transformation varied as some organizations employed inclusive practices that fostered cooperation and innovation, while others focused on efficiency and increasing productivity. Regardless of the approach, it was evident that excellent leadership based on communication and transparency was found as a crucial feature for successful digital transformation initiatives undertaken by these companies as it boosted employee morale and increased commitment to these initiatives.
dc.identifier.apacitationNgaleka, T. (2025). <i>Digital transformation in South African consumer packaged goods companies</i>. (). University of Cape Town ,Faculty of Commerce ,Graduate School of Business (GSB). Retrieved from http://hdl.handle.net/11427/42540en_ZA
dc.identifier.chicagocitationNgaleka, Tshepo. <i>"Digital transformation in South African consumer packaged goods companies."</i> ., University of Cape Town ,Faculty of Commerce ,Graduate School of Business (GSB), 2025. http://hdl.handle.net/11427/42540en_ZA
dc.identifier.citationNgaleka, T. 2025. Digital transformation in South African consumer packaged goods companies. . University of Cape Town ,Faculty of Commerce ,Graduate School of Business (GSB). http://hdl.handle.net/11427/42540en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Ngaleka, Tshepo AB - Technology-driven consumer expectations and increasing market competition are compelling Consumer Packaged Goods (CPG) companies to integrate digital technologies into their processes and systems to remain competitive and thrive in the market. However, little is known about how digital technologies affects job losses, employee interactions, organizational strategies and digital transformation strategies in South African CPG companies. This study addresses these gaps by exploring three research questions using the theoretical frameworks, namely Resource Based View, Dynamic Capabilities View and Digital Business Ecosystem to understand the intricacies of digital transformation in the CPG industry in South Africa. The study employed a qualitative research approach and semi-structured interviews were used to obtain data from 20 industry professionals. The main findings showed that digital transformation changed employee roles and responsibilities over time, creating opportunities and challenges. It was also established that the adoption of digital transformation varied as some organizations employed inclusive practices that fostered cooperation and innovation, while others focused on efficiency and increasing productivity. Regardless of the approach, it was evident that excellent leadership based on communication and transparency was found as a crucial feature for successful digital transformation initiatives undertaken by these companies as it boosted employee morale and increased commitment to these initiatives. DA - 2025 DB - OpenUCT DP - University of Cape Town KW - Digital Transformation KW - Consumer Packaged Goods KW - South Africa LK - https://open.uct.ac.za PB - University of Cape Town PY - 2025 T1 - Digital transformation in South African consumer packaged goods companies TI - Digital transformation in South African consumer packaged goods companies UR - http://hdl.handle.net/11427/42540 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/42540
dc.identifier.vancouvercitationNgaleka T. Digital transformation in South African consumer packaged goods companies. []. University of Cape Town ,Faculty of Commerce ,Graduate School of Business (GSB), 2025 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/42540en_ZA
dc.language.isoen
dc.language.rfc3066eng
dc.publisher.departmentGraduate School of Business (GSB)
dc.publisher.facultyFaculty of Commerce
dc.publisher.institutionUniversity of Cape Town
dc.subjectDigital Transformation
dc.subjectConsumer Packaged Goods
dc.subjectSouth Africa
dc.titleDigital transformation in South African consumer packaged goods companies
dc.typeThesis / Dissertation
dc.type.qualificationlevelMasters
dc.type.qualificationlevelMPhil
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