Re-introducing prize-linked savings products in South Africa through business model innovation

dc.contributor.advisorBick, Geoff
dc.contributor.authorKhayelihle Ludgar Busa Mkhize
dc.date.accessioned2024-01-16T08:58:40Z
dc.date.available2024-01-16T08:58:40Z
dc.date.issued2022
dc.date.updated2024-01-16T08:47:11Z
dc.description.abstractThe aim of this research study was to determine how business model innovation can be used to re-introduce prize-linked savings (PLS) products in South Africa in the context of the illegalization of FNB's Million-a-Month-Account (MaMa) by the Supreme Court of Appeals ruling in 2008. The study first explores the detailed underlying factors that led to the demise of FNB's MaMa program, beyond the obvious Lotteries Act challenges. Using FNB's Million-a-Month account experience as a case study, a qualitative research study was undertaken, with primary data collected through 10 in-depth semi-structured interviews with financial services experts and regulatory authorities. Content analysis of the data was used to identify themes to address the research questions. Key research findings suggest that the failure of FNB's MaMa program was due to: the ambiguities of the Lotteries Act with regards to prize-linked savings that existed until the ruling by the Supreme Court of Appeal was made in 2008; poor co-operation between government departments towards positive alignment between the regulation of the financial services industry versus the national lottery; and high industry or market concentration in the banking sector that led to lack of innovation and collaboration. A theoretical and practical contribution is made in the form of a comprehensive business model innovation framework for re-introducing PLS products in South Africa, which will provide valuable guidance to practitioners and researchers. As far as could be determined, it is the first academic study to explore prize-linked savings products from a business model innovation perspective
dc.identifier.apacitation (2022). <i>Re-introducing prize-linked savings products in South Africa through business model innovation</i>. (). ,Faculty of Commerce ,Graduate School of Business (GSB). Retrieved from http://hdl.handle.net/11427/39129en_ZA
dc.identifier.chicagocitation. <i>"Re-introducing prize-linked savings products in South Africa through business model innovation."</i> ., ,Faculty of Commerce ,Graduate School of Business (GSB), 2022. http://hdl.handle.net/11427/39129en_ZA
dc.identifier.citation 2022. Re-introducing prize-linked savings products in South Africa through business model innovation. . ,Faculty of Commerce ,Graduate School of Business (GSB). http://hdl.handle.net/11427/39129en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Khayelihle Ludgar Busa Mkhize AB - The aim of this research study was to determine how business model innovation can be used to re-introduce prize-linked savings (PLS) products in South Africa in the context of the illegalization of FNB's Million-a-Month-Account (MaMa) by the Supreme Court of Appeals ruling in 2008. The study first explores the detailed underlying factors that led to the demise of FNB's MaMa program, beyond the obvious Lotteries Act challenges. Using FNB's Million-a-Month account experience as a case study, a qualitative research study was undertaken, with primary data collected through 10 in-depth semi-structured interviews with financial services experts and regulatory authorities. Content analysis of the data was used to identify themes to address the research questions. Key research findings suggest that the failure of FNB's MaMa program was due to: the ambiguities of the Lotteries Act with regards to prize-linked savings that existed until the ruling by the Supreme Court of Appeal was made in 2008; poor co-operation between government departments towards positive alignment between the regulation of the financial services industry versus the national lottery; and high industry or market concentration in the banking sector that led to lack of innovation and collaboration. A theoretical and practical contribution is made in the form of a comprehensive business model innovation framework for re-introducing PLS products in South Africa, which will provide valuable guidance to practitioners and researchers. As far as could be determined, it is the first academic study to explore prize-linked savings products from a business model innovation perspective DA - 2022 DB - OpenUCT DP - University of Cape Town KW - Inclusive Innovation LK - https://open.uct.ac.za PY - 2022 T1 - ETD: Re-introducing prize-linked savings products in South Africa through business model innovation TI - ETD: Re-introducing prize-linked savings products in South Africa through business model innovation UR - http://hdl.handle.net/11427/39129 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/39129
dc.identifier.vancouvercitation. Re-introducing prize-linked savings products in South Africa through business model innovation. []. ,Faculty of Commerce ,Graduate School of Business (GSB), 2022 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/39129en_ZA
dc.language.rfc3066eng
dc.publisher.departmentGraduate School of Business (GSB)
dc.publisher.facultyFaculty of Commerce
dc.subjectInclusive Innovation
dc.titleRe-introducing prize-linked savings products in South Africa through business model innovation
dc.typeThesis / Dissertation
dc.type.qualificationlevelMasters
dc.type.qualificationlevelMaster of Philosophy
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