Sense of Style: constructing identity and managing impressions on Lookbook.nu

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dc.contributor.advisorHaupt, Adamen_ZA
dc.contributor.authorSlemang, Zainaben_ZA
dc.date.accessioned2017-01-23T07:51:28Z
dc.date.available2017-01-23T07:51:28Z
dc.date.issued2016en_ZA
dc.description.abstractThis dissertation aims to explore how user-generated fashion content within the specific online community of Lookbook.nu is influenced by a set of underlying ideologies, such as beauty, power and gender to create specific and homogenous fashion identities in line with mainstream fashion trends, and which inform users' formation of identity within the structure of a community space. The aim of identifying the ideologies at play on the web site is to raise an awareness of how an individual's identity is influenced by others within his or her community space, even if that community happens to reside online. Furthermore, the means that inform the structures found on the community web site as well as the way in which the ideologies operate to maintain a certain criteria and level of fashion generated by users will be discussed in relation to identity formation. To determine how Lookbook users' perceive and portray identities on the site, semiology and multimodal discourse analysis were employed. It is important to keep in mind that while the media content in this thesis is as current as possible and while a great deal of content still exists on Lookbook, the platform is continuously evolving with new additions to its terms of use, mediums of access and overall design.en_ZA
dc.identifier.apacitationSlemang, Z. (2016). <i>Sense of Style: constructing identity and managing impressions on Lookbook.nu</i>. (Thesis). University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies. Retrieved from http://hdl.handle.net/11427/22902en_ZA
dc.identifier.chicagocitationSlemang, Zainab. <i>"Sense of Style: constructing identity and managing impressions on Lookbook.nu."</i> Thesis., University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2016. http://hdl.handle.net/11427/22902en_ZA
dc.identifier.citationSlemang, Z. 2016. Sense of Style: constructing identity and managing impressions on Lookbook.nu. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Slemang, Zainab AB - This dissertation aims to explore how user-generated fashion content within the specific online community of Lookbook.nu is influenced by a set of underlying ideologies, such as beauty, power and gender to create specific and homogenous fashion identities in line with mainstream fashion trends, and which inform users' formation of identity within the structure of a community space. The aim of identifying the ideologies at play on the web site is to raise an awareness of how an individual's identity is influenced by others within his or her community space, even if that community happens to reside online. Furthermore, the means that inform the structures found on the community web site as well as the way in which the ideologies operate to maintain a certain criteria and level of fashion generated by users will be discussed in relation to identity formation. To determine how Lookbook users' perceive and portray identities on the site, semiology and multimodal discourse analysis were employed. It is important to keep in mind that while the media content in this thesis is as current as possible and while a great deal of content still exists on Lookbook, the platform is continuously evolving with new additions to its terms of use, mediums of access and overall design. DA - 2016 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2016 T1 - Sense of Style: constructing identity and managing impressions on Lookbook.nu TI - Sense of Style: constructing identity and managing impressions on Lookbook.nu UR - http://hdl.handle.net/11427/22902 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/22902
dc.identifier.vancouvercitationSlemang Z. Sense of Style: constructing identity and managing impressions on Lookbook.nu. [Thesis]. University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2016 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/22902en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentCentre for Film and Media Studiesen_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherMedia Studiesen_ZA
dc.titleSense of Style: constructing identity and managing impressions on Lookbook.nuen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMAen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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