Designing Semi-Automated Video Interviews (SAVI): Does Stimulus Format (Video vs. Text) of Instructions and Interview Questions Affect Applicant Perceptions of Social Presence?
| dc.contributor.advisor | de Kock, Francois | |
| dc.contributor.author | Ebrahim, Farheen | |
| dc.date.accessioned | 2023-03-02T11:17:51Z | |
| dc.date.available | 2023-03-02T11:17:51Z | |
| dc.date.issued | 2022 | |
| dc.date.updated | 2023-02-20T12:43:36Z | |
| dc.description.abstract | A recent novel development in interview technologies is asynchronous video interviews (AVIs). Although AVIs differ in key design aspects, the effect of AVI design characteristics on applicant reactions is not well understood. The primary purpose of the present study was to determine how differences in AVI stimulus format, such as using either video vs. textual stimuli in instructions and interview questions, may influence applicant perceptions of social presence in interviews. Drawing on social presence theory, it was hypothesised that participants who experienced a video-stimuli based AVI will experience higher levels of social presence than those who experienced a text-stimulus based AVI. Furthermore, given a dearth of previous research on the role of individual differences in AVIs, a secondary purpose of the research was to test the potential moderating role of applicants' social presence preferences and their affinity for technology. To these ends, a pre-registered experiment was used in which participants were randomly assigned into an AVI with either video or text-based instructions and interview questions. Participants in both groups completed a mock digital interview, rated their own levels of perceived social presence, and completed the measures of individual preferences. The experiment was repeated in two independent national samples, including respondents from a South African (N = 58) sample and an American sample (N = 162). The findings revealed mixed results between the two samples. Participants in the SA sample who viewed a video based AVI perceived higher levels of social presence compared to those who viewed a text based AVI, suggesting that AVI stimulus format enhanced applicants' perceptions of social presence. However, these findings did not generalise to the USA sample, where video stimuli did not increase respondents' social presence perceptions. Further analyses showed that the study effects did not depend on applicants' preferences for social presence and their affinity for technology. The study contributes to literature on automated video interview design by showing novel insights into the effects of key design features of digital interviews on applicant reactions. Implications for theory are discussed and recommendations for practice and research are made. | |
| dc.identifier.apacitation | Ebrahim, F. (2022). <i>Designing Semi-Automated Video Interviews (SAVI): Does Stimulus Format (Video vs. Text) of Instructions and Interview Questions Affect Applicant Perceptions of Social Presence?</i>. (). ,Faculty of Commerce ,School of Management Studies. Retrieved from http://hdl.handle.net/11427/37146 | en_ZA |
| dc.identifier.chicagocitation | Ebrahim, Farheen. <i>"Designing Semi-Automated Video Interviews (SAVI): Does Stimulus Format (Video vs. Text) of Instructions and Interview Questions Affect Applicant Perceptions of Social Presence?."</i> ., ,Faculty of Commerce ,School of Management Studies, 2022. http://hdl.handle.net/11427/37146 | en_ZA |
| dc.identifier.citation | Ebrahim, F. 2022. Designing Semi-Automated Video Interviews (SAVI): Does Stimulus Format (Video vs. Text) of Instructions and Interview Questions Affect Applicant Perceptions of Social Presence?. . ,Faculty of Commerce ,School of Management Studies. http://hdl.handle.net/11427/37146 | en_ZA |
| dc.identifier.ris | TY - Master Thesis AU - Ebrahim, Farheen AB - A recent novel development in interview technologies is asynchronous video interviews (AVIs). Although AVIs differ in key design aspects, the effect of AVI design characteristics on applicant reactions is not well understood. The primary purpose of the present study was to determine how differences in AVI stimulus format, such as using either video vs. textual stimuli in instructions and interview questions, may influence applicant perceptions of social presence in interviews. Drawing on social presence theory, it was hypothesised that participants who experienced a video-stimuli based AVI will experience higher levels of social presence than those who experienced a text-stimulus based AVI. Furthermore, given a dearth of previous research on the role of individual differences in AVIs, a secondary purpose of the research was to test the potential moderating role of applicants' social presence preferences and their affinity for technology. To these ends, a pre-registered experiment was used in which participants were randomly assigned into an AVI with either video or text-based instructions and interview questions. Participants in both groups completed a mock digital interview, rated their own levels of perceived social presence, and completed the measures of individual preferences. The experiment was repeated in two independent national samples, including respondents from a South African (N = 58) sample and an American sample (N = 162). The findings revealed mixed results between the two samples. Participants in the SA sample who viewed a video based AVI perceived higher levels of social presence compared to those who viewed a text based AVI, suggesting that AVI stimulus format enhanced applicants' perceptions of social presence. However, these findings did not generalise to the USA sample, where video stimuli did not increase respondents' social presence perceptions. Further analyses showed that the study effects did not depend on applicants' preferences for social presence and their affinity for technology. The study contributes to literature on automated video interview design by showing novel insights into the effects of key design features of digital interviews on applicant reactions. Implications for theory are discussed and recommendations for practice and research are made. DA - 2022_ DB - OpenUCT DP - University of Cape Town KW - Asynchronous video interview KW - applicant reactions KW - social presence perceptions KW - social presence preferences KW - affinity for technology KW - personnel selection LK - https://open.uct.ac.za PY - 2022 T1 - Designing Semi-Automated Video Interviews (SAVI): Does Stimulus Format (Video vs. Text) of Instructions and Interview Questions Affect Applicant Perceptions of Social Presence? TI - Designing Semi-Automated Video Interviews (SAVI): Does Stimulus Format (Video vs. Text) of Instructions and Interview Questions Affect Applicant Perceptions of Social Presence? UR - http://hdl.handle.net/11427/37146 ER - | en_ZA |
| dc.identifier.uri | http://hdl.handle.net/11427/37146 | |
| dc.identifier.vancouvercitation | Ebrahim F. Designing Semi-Automated Video Interviews (SAVI): Does Stimulus Format (Video vs. Text) of Instructions and Interview Questions Affect Applicant Perceptions of Social Presence?. []. ,Faculty of Commerce ,School of Management Studies, 2022 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/37146 | en_ZA |
| dc.language.rfc3066 | eng | |
| dc.publisher.department | School of Management Studies | |
| dc.publisher.faculty | Faculty of Commerce | |
| dc.subject | Asynchronous video interview | |
| dc.subject | applicant reactions | |
| dc.subject | social presence perceptions | |
| dc.subject | social presence preferences | |
| dc.subject | affinity for technology | |
| dc.subject | personnel selection | |
| dc.title | Designing Semi-Automated Video Interviews (SAVI): Does Stimulus Format (Video vs. Text) of Instructions and Interview Questions Affect Applicant Perceptions of Social Presence? | |
| dc.type | Master Thesis | |
| dc.type.qualificationlevel | Masters | |
| dc.type.qualificationlevel | MCom |