An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations

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dc.contributor.advisorAtmore, Ericen_ZA
dc.contributor.authorRehse, Kerryn Lynnen_ZA
dc.date.accessioned2015-01-10T13:30:06Z
dc.date.available2015-01-10T13:30:06Z
dc.date.issued2012en_ZA
dc.descriptionIncludes abstract.en_ZA
dc.descriptionIncludes bibliographical references.en_ZA
dc.description.abstractThis purpose of this research study was to explore the marketing and branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations. Utilising a qualitative research design, two forms of qualitative data collection methods were used. Data was collected through a self-administered electronic questionnaire and face-to-face interviews. The electronic questionnaire was designed using an online survey tool (ESurveyPro). The tools were used to exploretheperceptions of marketing and branding held by management in the development and housing non-profit sector in the Western Cape Province, South Africa. The population for this research study was registered non-profit organisations that operated in the development and housing sector in the Western Cape Province.en_ZA
dc.identifier.apacitationRehse, K. L. (2012). <i>An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations</i>. (Thesis). University of Cape Town ,Faculty of Humanities ,Department of Social Development. Retrieved from http://hdl.handle.net/11427/11968en_ZA
dc.identifier.chicagocitationRehse, Kerryn Lynn. <i>"An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations."</i> Thesis., University of Cape Town ,Faculty of Humanities ,Department of Social Development, 2012. http://hdl.handle.net/11427/11968en_ZA
dc.identifier.citationRehse, K. 2012. An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Rehse, Kerryn Lynn AB - This purpose of this research study was to explore the marketing and branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations. Utilising a qualitative research design, two forms of qualitative data collection methods were used. Data was collected through a self-administered electronic questionnaire and face-to-face interviews. The electronic questionnaire was designed using an online survey tool (ESurveyPro). The tools were used to exploretheperceptions of marketing and branding held by management in the development and housing non-profit sector in the Western Cape Province, South Africa. The population for this research study was registered non-profit organisations that operated in the development and housing sector in the Western Cape Province. DA - 2012 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2012 T1 - An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations TI - An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations UR - http://hdl.handle.net/11427/11968 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/11968
dc.identifier.vancouvercitationRehse KL. An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations. [Thesis]. University of Cape Town ,Faculty of Humanities ,Department of Social Development, 2012 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/11968en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Social Developmenten_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherSocial Policy and Managementen_ZA
dc.titleAn exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisationsen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMSocScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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