'But where are our moral heroes?': An analysis of South African press reporting on children affected by HIV/AIDS

dc.contributor.authorMeintjes, Helen
dc.contributor.authorBray, Rachel
dc.date.accessioned2016-05-04T09:14:10Z
dc.date.available2016-05-04T09:14:10Z
dc.date.issued2005
dc.date.updated2016-05-04T09:12:39Z
dc.description.abstractMessages conveyed both explicitly and implicitly in the media play an important role in the shaping of public understanding of issues, as well as associated policy, programme and popular responses to these issues. This paper applies discourse analysis to a series of articles on children affected by HIV/AIDS published in 2002/2003 in the English-medium South African press. The analysis reveals layer upon layer of moral messaging present in the reporting, the cumulative effect of which is the communication of a series of moral judgements about who is and who is not performing appropriate roles in relation to children. Discourses of moral transgression specifically on the part of African parents and ‘families’ for failing in their moral responsibilities towards their children coalesce with discourses of anticipated moral decay amongst (previously innocent) children who lack their due care. The need for moral regeneration amongst South Africans generally (but implicitly black South Africans) is contrasted with an accolade of (usually white) middle class individuals who have gone beyond their moral duty to respond. The paper argues that in each instance, the particular moralism is questionable in the light of both empirical evidence and principles of human dignity underlying our constitution. Children – and particularly ‘AIDS orphans’ – are shown to be presented as either the quintessential innocent victims of the epidemic or as potential delinquents. While journalists intentions when representing children in these ways are likely to be positive, the paper argues that this approach is employed at a cost, both in the public’s knowledge and attitudes around the impact of AIDS, and more importantly, in the lives of children affected by the epidemic.en_ZA
dc.identifier.apacitationMeintjes, H., & Bray, R. (2005). <i>'But where are our moral heroes?': An analysis of South African press reporting on children affected by HIV/AIDS</i> University of Cape Town ,Faculty of Humanities ,Centre for Social Science Research(CSSR). Retrieved from http://hdl.handle.net/11427/19398en_ZA
dc.identifier.chicagocitationMeintjes, Helen, and Rachel Bray <i>'But where are our moral heroes?': An analysis of South African press reporting on children affected by HIV/AIDS.</i> University of Cape Town ,Faculty of Humanities ,Centre for Social Science Research(CSSR), 2005. http://hdl.handle.net/11427/19398en_ZA
dc.identifier.citationMeintjes, H., & Bray, R. (2005). 'But where are our moral heroes?'An analysis of South African press reporting on children affected by HIV/AIDS. Centre for Social Science Research, University of Cape Townen_ZA
dc.identifier.isbn0-7992-2292-5en_ZA
dc.identifier.ris TY - Working Paper AU - Meintjes, Helen AU - Bray, Rachel AB - Messages conveyed both explicitly and implicitly in the media play an important role in the shaping of public understanding of issues, as well as associated policy, programme and popular responses to these issues. This paper applies discourse analysis to a series of articles on children affected by HIV/AIDS published in 2002/2003 in the English-medium South African press. The analysis reveals layer upon layer of moral messaging present in the reporting, the cumulative effect of which is the communication of a series of moral judgements about who is and who is not performing appropriate roles in relation to children. Discourses of moral transgression specifically on the part of African parents and ‘families’ for failing in their moral responsibilities towards their children coalesce with discourses of anticipated moral decay amongst (previously innocent) children who lack their due care. The need for moral regeneration amongst South Africans generally (but implicitly black South Africans) is contrasted with an accolade of (usually white) middle class individuals who have gone beyond their moral duty to respond. The paper argues that in each instance, the particular moralism is questionable in the light of both empirical evidence and principles of human dignity underlying our constitution. Children – and particularly ‘AIDS orphans’ – are shown to be presented as either the quintessential innocent victims of the epidemic or as potential delinquents. While journalists intentions when representing children in these ways are likely to be positive, the paper argues that this approach is employed at a cost, both in the public’s knowledge and attitudes around the impact of AIDS, and more importantly, in the lives of children affected by the epidemic. DA - 2005 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2005 SM - 0-7992-2292-5 T1 - 'But where are our moral heroes?': An analysis of South African press reporting on children affected by HIV/AIDS TI - 'But where are our moral heroes?': An analysis of South African press reporting on children affected by HIV/AIDS UR - http://hdl.handle.net/11427/19398 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/19398
dc.identifier.vancouvercitationMeintjes H, Bray R. 'But where are our moral heroes?': An analysis of South African press reporting on children affected by HIV/AIDS. 2005 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/19398en_ZA
dc.languageengen_ZA
dc.publisher.departmentCentre for Social Science Research(CSSR)en_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherHIV/AIDS
dc.subject.otherMedia
dc.subject.otherMorals
dc.title'But where are our moral heroes?': An analysis of South African press reporting on children affected by HIV/AIDSen_ZA
dc.typeWorking Paperen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceResearch paperen_ZA
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