The role of branding in the success of the Economic Freedom Fighters( EFF)

dc.contributor.advisorSaleh, Ibrahimen_ZA
dc.contributor.authorHorwitz, Deanen_ZA
dc.date.accessioned2016-07-25T11:29:37Z
dc.date.available2016-07-25T11:29:37Z
dc.date.issued2016en_ZA
dc.description.abstractMuch has been written about the political mediatisation of society, often through the lenses of the media, its institutional rules and processes. These studies have focused on either side of the debate, choosing to look at the media itself, or its influence on the political subsystem and vice versa. This has resulted in the formation of a gap in the literature around the issue of the relationship between media and governance particularly in the political branding area. This thesis focuses on political branding in South Africa and explores the Economic Freedom Fighters (EFF)'s "brand image" amongst voters in the last national elections 2014. The thesis thus is considered an exploratory study that uses in-depth interviews combined with primary qualitative and a preliminary secondary quantitative research. The data from the different research methods were thematically analysed by the researcher through the projective technique analysis of political branding in South Africa. The main objective of this thesis is to consider how the EFF used the media function within the current commercial media spheres to shape and influence political branding in South Africa. In addition, this thesis will look into how the EFF positioned itself on top of the current political dynamic in South Africa. The thesis ends with a number theoretical reflections and directions for future empirical research to explore the relation between media and governance in depth in dealing with South Africa as a society in transition. It also acknowledges its limitations.en_ZA
dc.identifier.apacitationHorwitz, D. (2016). <i>The role of branding in the success of the Economic Freedom Fighters( EFF)</i>. (Thesis). University of Cape Town ,Faculty of Humanities ,Department of Political Studies. Retrieved from http://hdl.handle.net/11427/20697en_ZA
dc.identifier.chicagocitationHorwitz, Dean. <i>"The role of branding in the success of the Economic Freedom Fighters( EFF)."</i> Thesis., University of Cape Town ,Faculty of Humanities ,Department of Political Studies, 2016. http://hdl.handle.net/11427/20697en_ZA
dc.identifier.citationHorwitz, D. 2016. The role of branding in the success of the Economic Freedom Fighters( EFF). University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Horwitz, Dean AB - Much has been written about the political mediatisation of society, often through the lenses of the media, its institutional rules and processes. These studies have focused on either side of the debate, choosing to look at the media itself, or its influence on the political subsystem and vice versa. This has resulted in the formation of a gap in the literature around the issue of the relationship between media and governance particularly in the political branding area. This thesis focuses on political branding in South Africa and explores the Economic Freedom Fighters (EFF)'s "brand image" amongst voters in the last national elections 2014. The thesis thus is considered an exploratory study that uses in-depth interviews combined with primary qualitative and a preliminary secondary quantitative research. The data from the different research methods were thematically analysed by the researcher through the projective technique analysis of political branding in South Africa. The main objective of this thesis is to consider how the EFF used the media function within the current commercial media spheres to shape and influence political branding in South Africa. In addition, this thesis will look into how the EFF positioned itself on top of the current political dynamic in South Africa. The thesis ends with a number theoretical reflections and directions for future empirical research to explore the relation between media and governance in depth in dealing with South Africa as a society in transition. It also acknowledges its limitations. DA - 2016 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2016 T1 - The role of branding in the success of the Economic Freedom Fighters( EFF) TI - The role of branding in the success of the Economic Freedom Fighters( EFF) UR - http://hdl.handle.net/11427/20697 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/20697
dc.identifier.vancouvercitationHorwitz D. The role of branding in the success of the Economic Freedom Fighters( EFF). [Thesis]. University of Cape Town ,Faculty of Humanities ,Department of Political Studies, 2016 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/20697en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Political Studiesen_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherPolitical Communicationsen_ZA
dc.titleThe role of branding in the success of the Economic Freedom Fighters( EFF)en_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMSocScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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