Out of the box, into the bottle: an example of documentary film as a new research tool in the South African wine industry

Simple item page
dc.contributor.authorDuff, Kristen Lesleyen_ZA
dc.date.accessioned2014-12-28T14:57:46Z
dc.date.available2014-12-28T14:57:46Z
dc.date.issued2013en_ZA
dc.descriptionIncludes bibliographical references.en_ZA
dc.description.abstractDue to recent developments in digital video technology, the documentary film format is increasingly being used and adapted in unconventional ways, including in the illustration of research in academia and as an educational tool in corporate contexts. Generation Wine is a feature-length research documentary created by Gosia Podgorska and myself between 2012 and 2013 and submitted as a Master's in Media Creative Production at the University of Cape Town. The aim in creating the film was to use the documentary format as a research tool to investigate key contemporary marketing and media-related issues in the South African and French wine industries, and to ultimately communicate these research findings to academics, industry professionals and other interested parties in a highly engaging manner, thus demonstrating the effectiveness of the documentary format in research contexts. This paper serves as an explication to accompany the Generation Wine video, which uses the documentary as a departure point for discussing theoretical issues regarding the use of documentary film as a research tool, as well as the production process and wine industry-related content explored in the documentary.en_ZA
dc.identifier.apacitationDuff, K. L. (2013). <i>Out of the box, into the bottle: an example of documentary film as a new research tool in the South African wine industry</i>. (Thesis). University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies. Retrieved from http://hdl.handle.net/11427/10389en_ZA
dc.identifier.chicagocitationDuff, Kristen Lesley. <i>"Out of the box, into the bottle: an example of documentary film as a new research tool in the South African wine industry."</i> Thesis., University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2013. http://hdl.handle.net/11427/10389en_ZA
dc.identifier.citationDuff, K. 2013. Out of the box, into the bottle: an example of documentary film as a new research tool in the South African wine industry. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Duff, Kristen Lesley AB - Due to recent developments in digital video technology, the documentary film format is increasingly being used and adapted in unconventional ways, including in the illustration of research in academia and as an educational tool in corporate contexts. Generation Wine is a feature-length research documentary created by Gosia Podgorska and myself between 2012 and 2013 and submitted as a Master's in Media Creative Production at the University of Cape Town. The aim in creating the film was to use the documentary format as a research tool to investigate key contemporary marketing and media-related issues in the South African and French wine industries, and to ultimately communicate these research findings to academics, industry professionals and other interested parties in a highly engaging manner, thus demonstrating the effectiveness of the documentary format in research contexts. This paper serves as an explication to accompany the Generation Wine video, which uses the documentary as a departure point for discussing theoretical issues regarding the use of documentary film as a research tool, as well as the production process and wine industry-related content explored in the documentary. DA - 2013 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2013 T1 - Out of the box, into the bottle: an example of documentary film as a new research tool in the South African wine industry TI - Out of the box, into the bottle: an example of documentary film as a new research tool in the South African wine industry UR - http://hdl.handle.net/11427/10389 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/10389
dc.identifier.vancouvercitationDuff KL. Out of the box, into the bottle: an example of documentary film as a new research tool in the South African wine industry. [Thesis]. University of Cape Town ,Faculty of Humanities ,Centre for Film and Media Studies, 2013 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/10389en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentCentre for Film and Media Studiesen_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherMedia Theory and Practiceen_ZA
dc.titleOut of the box, into the bottle: an example of documentary film as a new research tool in the South African wine industryen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMAen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
thesis_hum_2013_duff_k.pdf
Size:
232.71 KB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Masters