An investigation into AIDS prevention in the workplace : guidelines to a social marketing workplace preventative AIDS strategy

Master Thesis

1991

Permanent link to this Item
http://hdl.handle.net/11427/9654
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thesis_com_1991_pikholz_t (1).pdf (8.86 MB)
Authors
Pikholz, Tracey
Supervisors
Brice, Helen
Wegner, Trevor
Journal Title
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Journal ISSN
Volume Title
Publisher
Publisher

University of Cape Town

Department
School of Management Studies
Faculty
Faculty of Commerce
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Abstract
This dissertation comprises an application of social marketing principles and techniques to AIDS prevention in the workplace. The overall research objective of this dissertation is to investigate the provisions which have been made for AIDS in companies in South Africa, and to gain an understanding of the "preventative AIDS provisions" which the respondents consider practical to implement in their workplace, in order to generate conclusions and recommendations. The research findings, discussions and conclusions highlight areas for future research.
Description

Includes bibliography.

Keywords
AIDS (Disease

Reference:

Pikholz, T. 1991. An investigation into AIDS prevention in the workplace : guidelines to a social marketing workplace preventative AIDS strategy. University of Cape Town.

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Masters