Red socks and purple rain: the political uses of colour in late apartheid South Africa

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dc.contributor.authorArcher, Arleneen_ZA
dc.contributor.authorStent, Staceyen_ZA
dc.date.accessioned2014-07-29T08:36:53Z
dc.date.available2014-07-29T08:36:53Z
dc.date.issued2011en_ZA
dc.descriptionThis is a post-print of the published version of a SAGE Journal article available on: http://dx.doi.org/10.1177/1470357211398437.en_ZA
dc.description.abstractThis article explores the extent to which colour functions as an independent mode in a particular context and explores the culturally produced regularities in the uses of colour in this context. Drawing on a Hallidayan metafunctional view of text, we look at how colour instantiated systems of knowledge and belief (ideational function) and social relations and identities (interpersonal function) in South Africa during the last decade of the apartheid government. In this type of repressive socio-political context, colour was a less policed mode, and thus had different affordances to images and the verbal modes. We argue that colour can function as an independent mode under certain conditions, such as stringent press restrictions, where the use of colour in a range of media (clothing, flags, posters) can play a crucial role in communicating.en_ZA
dc.identifier.apacitationArcher, A., & Stent, S. (2011). Red socks and purple rain: the political uses of colour in late apartheid South Africa. <i>Visual Communication</i>, http://hdl.handle.net/11427/3325en_ZA
dc.identifier.chicagocitationArcher, Arlene, and Stacey Stent "Red socks and purple rain: the political uses of colour in late apartheid South Africa." <i>Visual Communication</i> (2011) http://hdl.handle.net/11427/3325en_ZA
dc.identifier.citationArcher, A., Stent, S. 2011. Red socks and purple rain: the political uses of colour in late apartheid South Africa. Visual Communication.en_ZA
dc.identifier.issn1741-3214en_ZA
dc.identifier.ris TY - Journal Article AU - Archer, Arlene AU - Stent, Stacey AB - This article explores the extent to which colour functions as an independent mode in a particular context and explores the culturally produced regularities in the uses of colour in this context. Drawing on a Hallidayan metafunctional view of text, we look at how colour instantiated systems of knowledge and belief (ideational function) and social relations and identities (interpersonal function) in South Africa during the last decade of the apartheid government. In this type of repressive socio-political context, colour was a less policed mode, and thus had different affordances to images and the verbal modes. We argue that colour can function as an independent mode under certain conditions, such as stringent press restrictions, where the use of colour in a range of media (clothing, flags, posters) can play a crucial role in communicating. DA - 2011 DB - OpenUCT DP - University of Cape Town J1 - Visual Communication LK - https://open.uct.ac.za PB - University of Cape Town PY - 2011 SM - 1741-3214 T1 - Red socks and purple rain: the political uses of colour in late apartheid South Africa TI - Red socks and purple rain: the political uses of colour in late apartheid South Africa UR - http://hdl.handle.net/11427/3325 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/3325
dc.identifier.vancouvercitationArcher A, Stent S. Red socks and purple rain: the political uses of colour in late apartheid South Africa. Visual Communication. 2011; http://hdl.handle.net/11427/3325.en_ZA
dc.language.isoengen_ZA
dc.publisherSAGEen_ZA
dc.publisher.facultyCentre for Higher Education Developmenten_ZA
dc.publisher.institutionUniversity of Cape Town
dc.sourceVisual Communicationen_ZA
dc.source.urihttp://dx.doi.org/10.1177/1470357211398437
dc.subject.othercolouren_ZA
dc.subject.othermetafunctional view of texten_ZA
dc.subject.othermodeen_ZA
dc.subject.othersocial semioticsen_ZA
dc.titleRed socks and purple rain: the political uses of colour in late apartheid South Africaen_ZA
dc.typeJournal Articleen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourcePostprinten_ZA
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