Engaging customers and the public profile via social networking and micro-blogging websites

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dc.contributor.advisorCloete, Ericen_ZA
dc.contributor.authorJoshua, Garth Robin-Carlen_ZA
dc.date.accessioned2014-07-31T12:16:59Z
dc.date.available2014-07-31T12:16:59Z
dc.date.issued2013en_ZA
dc.descriptionIncludes abstract.
dc.descriptionIncludes bibliographical references.
dc.description.abstractOnline social networks and micro-blogs are becoming increasingly important to organisationswithin the marketing process enabling business to conduct marketing research, marketingcommunications and customer service. There remains paucity in the body of knowledge as tohow organisations in South Africa are using specific social media technologies to conductsocial media marketing. This research report takes a specific focus on the micro-blogging andsocial networking phenomena and addresses the problem: What are the differences betweenorganisations utilizing social networking and those utilizing micro-blogging, to conductmarket research, marketing communications and deal with customer complaints in SouthAfrica?A review of the literature informed the research study that organisations use a variety of toolsand techniques in researching customers on social media platforms. Micro-blogging andsocial networking services were found to be valid channels for organisations to communicatemarketing information as well as deal with customer complaints due to product/serviceproblems. The study design allowed the collected data to be quantitatively analysedmeasuring independence between organisations using micro-blogging and social networkingservices within the marketing process.en_ZA
dc.identifier.apacitationJoshua, G. R. (2013). <i>Engaging customers and the public profile via social networking and micro-blogging websites</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,Department of Information Systems. Retrieved from http://hdl.handle.net/11427/5645en_ZA
dc.identifier.chicagocitationJoshua, Garth Robin-Carl. <i>"Engaging customers and the public profile via social networking and micro-blogging websites."</i> Thesis., University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2013. http://hdl.handle.net/11427/5645en_ZA
dc.identifier.citationJoshua, G. 2013. Engaging customers and the public profile via social networking and micro-blogging websites. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Joshua, Garth Robin-Carl AB - Online social networks and micro-blogs are becoming increasingly important to organisationswithin the marketing process enabling business to conduct marketing research, marketingcommunications and customer service. There remains paucity in the body of knowledge as tohow organisations in South Africa are using specific social media technologies to conductsocial media marketing. This research report takes a specific focus on the micro-blogging andsocial networking phenomena and addresses the problem: What are the differences betweenorganisations utilizing social networking and those utilizing micro-blogging, to conductmarket research, marketing communications and deal with customer complaints in SouthAfrica?A review of the literature informed the research study that organisations use a variety of toolsand techniques in researching customers on social media platforms. Micro-blogging andsocial networking services were found to be valid channels for organisations to communicatemarketing information as well as deal with customer complaints due to product/serviceproblems. The study design allowed the collected data to be quantitatively analysedmeasuring independence between organisations using micro-blogging and social networkingservices within the marketing process. DA - 2013 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2013 T1 - Engaging customers and the public profile via social networking and micro-blogging websites TI - Engaging customers and the public profile via social networking and micro-blogging websites UR - http://hdl.handle.net/11427/5645 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/5645
dc.identifier.vancouvercitationJoshua GR. Engaging customers and the public profile via social networking and micro-blogging websites. [Thesis]. University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2013 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/5645en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Information Systemsen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherInformation Systemsen_ZA
dc.titleEngaging customers and the public profile via social networking and micro-blogging websitesen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMComen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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