Social influence of siblings and friends in generation Y's development of risk preferences

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dc.contributor.advisorBotha, Een_ZA
dc.contributor.authorMontandon, Andrewen_ZA
dc.date.accessioned2014-10-17T10:10:54Z
dc.date.available2014-10-17T10:10:54Z
dc.date.issued2014en_ZA
dc.descriptionIncludes bibliographical refernces.en_ZA
dc.description.abstractSocial influence can impact various characteristic of individual, including their beliefs, attitude and ultimately their behaviour. Social Marketing is an activity primarily concerned with identifying and modifying socially undesirable behaviours in a given population group. Adolescents typically receive the greatest amount of attention as they are highly prone to engaging in risky behaviour such as binge drinking, smoking and other dangerous activities.en_ZA
dc.identifier.apacitationMontandon, A. (2014). <i>Social influence of siblings and friends in generation Y's development of risk preferences</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,School of Management Studies. Retrieved from http://hdl.handle.net/11427/8540en_ZA
dc.identifier.chicagocitationMontandon, Andrew. <i>"Social influence of siblings and friends in generation Y's development of risk preferences."</i> Thesis., University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2014. http://hdl.handle.net/11427/8540en_ZA
dc.identifier.citationMontandon, A. 2014. Social influence of siblings and friends in generation Y's development of risk preferences. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Montandon, Andrew AB - Social influence can impact various characteristic of individual, including their beliefs, attitude and ultimately their behaviour. Social Marketing is an activity primarily concerned with identifying and modifying socially undesirable behaviours in a given population group. Adolescents typically receive the greatest amount of attention as they are highly prone to engaging in risky behaviour such as binge drinking, smoking and other dangerous activities. DA - 2014 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2014 T1 - Social influence of siblings and friends in generation Y's development of risk preferences TI - Social influence of siblings and friends in generation Y's development of risk preferences UR - http://hdl.handle.net/11427/8540 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/8540
dc.identifier.vancouvercitationMontandon A. Social influence of siblings and friends in generation Y's development of risk preferences. [Thesis]. University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2014 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/8540en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentSchool of Management Studiesen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.titleSocial influence of siblings and friends in generation Y's development of risk preferencesen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMBusScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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