An investigation into brand loyalty, and the case for house brands in the emergent township market

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dc.contributor.advisorSimpson, Johnen_ZA
dc.contributor.authorOakenfull, Catherineen_ZA
dc.date.accessioned2014-07-31T12:30:40Z
dc.date.available2014-07-31T12:30:40Z
dc.date.issued2000en_ZA
dc.description.abstractIncludes bibliographies.en_ZA
dc.identifier.apacitationOakenfull, C. (2000). <i>An investigation into brand loyalty, and the case for house brands in the emergent township market</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,Marketing. Retrieved from http://hdl.handle.net/11427/5814en_ZA
dc.identifier.chicagocitationOakenfull, Catherine. <i>"An investigation into brand loyalty, and the case for house brands in the emergent township market."</i> Thesis., University of Cape Town ,Faculty of Commerce ,Marketing, 2000. http://hdl.handle.net/11427/5814en_ZA
dc.identifier.citationOakenfull, C. 2000. An investigation into brand loyalty, and the case for house brands in the emergent township market. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Oakenfull, Catherine AB - Includes bibliographies. DA - 2000 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2000 T1 - An investigation into brand loyalty, and the case for house brands in the emergent township market TI - An investigation into brand loyalty, and the case for house brands in the emergent township market UR - http://hdl.handle.net/11427/5814 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/5814
dc.identifier.vancouvercitationOakenfull C. An investigation into brand loyalty, and the case for house brands in the emergent township market. [Thesis]. University of Cape Town ,Faculty of Commerce ,Marketing, 2000 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/5814en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentMarketingen_ZA
dc.publisher.facultyFaculty of Commerceen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.subject.otherMarketingen_ZA
dc.titleAn investigation into brand loyalty, and the case for house brands in the emergent township marketen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMBusScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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