The meaning of post-apartheid Zulu media
| dc.contributor.author | Ndlovu, Musa | |
| dc.date.accessioned | 2016-11-16T14:12:57Z | |
| dc.date.available | 2016-11-16T14:12:57Z | |
| dc.date.issued | 2011 | |
| dc.date.updated | 2016-01-07T10:33:00Z | |
| dc.description.abstract | This article explores the relationship between certain South African media corporations, growing post-apartheid Zulu media platforms, the size and diversity of Zulu-speaking media consumers, and the historical socio-cultural construction of ‘Zuluness’. This relationship, this author observes, manifests largely through media corporations’ increasing recognition of Zulu people's pride in Zulu (i.e. the language) and ‘Zuluness’ – all of which are historical products of various forms of socialisation. Coopting this pride, profit-driven media corporations are commodifying Zulu and ‘Zuluness’. This commodification via the establishment of Zulu media outlets is paradoxical: 1) it is a transformation of a public and open Zulu cultural sense of ‘being’ into institutionally determined commodities exchangeable for revenue, for the ultimate benefit of media owners other than the masses of Zulus themselves; 2) it is a form of commoditisation that gives Zulu a linguistic profile that has historically been accorded only to English and Afrikaans. This article's argument is further briefly articulated through various intellectual frames: Graham Murdoch and Peter Golding's conceptualisation of critical political economy of communications and culture (2005); John and Jean Comaroff's anthropological analysis of commercialisation of ethnicity (2009); and, for South African specificity and precedent, through Herman Wasserman's reading of Afrikaans media corporations’ commercialisation of Afrikaans language and identity. Then the question is: What does the explored relationship mean for South Africa's multilingualism? | |
| dc.identifier | http://dx.doi.org/10.1080/02500167.2011.604172 | |
| dc.identifier.apacitation | Ndlovu, M. (2011). The meaning of post-apartheid Zulu media. <i>Communicatio: South African Journal for Communication Theory and Research</i>, http://hdl.handle.net/11427/22569 | en_ZA |
| dc.identifier.chicagocitation | Ndlovu, Musa "The meaning of post-apartheid Zulu media." <i>Communicatio: South African Journal for Communication Theory and Research</i> (2011) http://hdl.handle.net/11427/22569 | en_ZA |
| dc.identifier.citation | Ndlovu, M. (2011). The meaning of post-apartheid Zulu media. Communicatio, 37(2), 268-290. | |
| dc.identifier.issn | 0250-0167 | |
| dc.identifier.ris | TY - Journal Article AU - Ndlovu, Musa AB - This article explores the relationship between certain South African media corporations, growing post-apartheid Zulu media platforms, the size and diversity of Zulu-speaking media consumers, and the historical socio-cultural construction of ‘Zuluness’. This relationship, this author observes, manifests largely through media corporations’ increasing recognition of Zulu people's pride in Zulu (i.e. the language) and ‘Zuluness’ – all of which are historical products of various forms of socialisation. Coopting this pride, profit-driven media corporations are commodifying Zulu and ‘Zuluness’. This commodification via the establishment of Zulu media outlets is paradoxical: 1) it is a transformation of a public and open Zulu cultural sense of ‘being’ into institutionally determined commodities exchangeable for revenue, for the ultimate benefit of media owners other than the masses of Zulus themselves; 2) it is a form of commoditisation that gives Zulu a linguistic profile that has historically been accorded only to English and Afrikaans. This article's argument is further briefly articulated through various intellectual frames: Graham Murdoch and Peter Golding's conceptualisation of critical political economy of communications and culture (2005); John and Jean Comaroff's anthropological analysis of commercialisation of ethnicity (2009); and, for South African specificity and precedent, through Herman Wasserman's reading of Afrikaans media corporations’ commercialisation of Afrikaans language and identity. Then the question is: What does the explored relationship mean for South Africa's multilingualism? DA - 2011 DB - OpenUCT DP - University of Cape Town J1 - Communicatio: South African Journal for Communication Theory and Research LK - https://open.uct.ac.za PB - University of Cape Town PY - 2011 SM - 0250-0167 T1 - The meaning of post-apartheid Zulu media TI - The meaning of post-apartheid Zulu media UR - http://hdl.handle.net/11427/22569 ER - | en_ZA |
| dc.identifier.uri | http://hdl.handle.net/11427/22569 | |
| dc.identifier.uri | http://www.tandfonline.com/doi/abs/10.1080/02500167.2011.604172 | |
| dc.identifier.vancouvercitation | Ndlovu M. The meaning of post-apartheid Zulu media. Communicatio: South African Journal for Communication Theory and Research. 2011; http://hdl.handle.net/11427/22569. | en_ZA |
| dc.language.iso | eng | |
| dc.publisher.department | Centre for Film and Media Studies | en_ZA |
| dc.publisher.faculty | Faculty of Humanities | en_ZA |
| dc.publisher.institution | University of Cape Town | |
| dc.source | Communicatio: South African Journal for Communication Theory and Research | |
| dc.source.uri | http://www.tandfonline.com/toc/rcsa20/current | |
| dc.subject.other | multilingualism | |
| dc.subject.other | Zulu | |
| dc.subject.other | Zuluness | |
| dc.title | The meaning of post-apartheid Zulu media | |
| dc.type | Journal Article | |
| uct.type.filetype | Text | |
| uct.type.filetype | Image | |
| uct.type.publication | Research | en_ZA |
| uct.type.resource | Article | en_ZA |