Stakeholder management in university fundraising projects

dc.contributor.advisorMassyn, Mark
dc.contributor.authorAdams, Deidre
dc.date.accessioned2020-02-18T08:50:07Z
dc.date.available2020-02-18T08:50:07Z
dc.date.issued2019
dc.date.updated2020-02-18T08:02:17Z
dc.description.abstractThe systematic, downward trend in state funding support to public higher education has resulted in many higher education institutions undertaking large-scale, coordinated fundraising projects or capital campaigns in order to increase third stream income. There is a dearth of research which explores stakeholder management – one of the key knowledge areas in project management – in the public higher education fundraising environment. This research study set out to identify the issues which need to be considered when developing a stakeholder management strategy for fundraising projects at a South African public higher education institution. A qualitative, case study approach was adopted, with semi-structured interviews used to obtain the data. Thematic analysis was used for identifying and analysing patterns or themes within data. The University of Cape Town (UCT) was selected as the case. The research identified that there are a number and variety of stakeholders in the UCT fundraising environment. This could give rise to project complexity affecting the stakeholder landscape. The research highlighted there was a main focus on internal stakeholders, as well as certain external stakeholders necessary for providing third stream income to the university. Some of the strategies used to manage stakeholders were also those identified as critical success factors for effective stakeholder management. The research highlighted the importance of relationship management and stewardship as stakeholder management strategies, which supports the normative approach of stakeholder management. The study found that internal stakeholders possibly cause uncertainty in projects, and hence stakeholder management strategies could mitigate against the possible negative effects.
dc.identifier.apacitationAdams, D. (2019). <i>Stakeholder management in university fundraising projects</i>. (). ,Engineering and the Built Environment ,Department of Construction Economics and Management. Retrieved from http://hdl.handle.net/11427/31146en_ZA
dc.identifier.chicagocitationAdams, Deidre. <i>"Stakeholder management in university fundraising projects."</i> ., ,Engineering and the Built Environment ,Department of Construction Economics and Management, 2019. http://hdl.handle.net/11427/31146en_ZA
dc.identifier.citationAdams, D. 2019. Stakeholder management in university fundraising projects.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Adams, Deidre AB - The systematic, downward trend in state funding support to public higher education has resulted in many higher education institutions undertaking large-scale, coordinated fundraising projects or capital campaigns in order to increase third stream income. There is a dearth of research which explores stakeholder management – one of the key knowledge areas in project management – in the public higher education fundraising environment. This research study set out to identify the issues which need to be considered when developing a stakeholder management strategy for fundraising projects at a South African public higher education institution. A qualitative, case study approach was adopted, with semi-structured interviews used to obtain the data. Thematic analysis was used for identifying and analysing patterns or themes within data. The University of Cape Town (UCT) was selected as the case. The research identified that there are a number and variety of stakeholders in the UCT fundraising environment. This could give rise to project complexity affecting the stakeholder landscape. The research highlighted there was a main focus on internal stakeholders, as well as certain external stakeholders necessary for providing third stream income to the university. Some of the strategies used to manage stakeholders were also those identified as critical success factors for effective stakeholder management. The research highlighted the importance of relationship management and stewardship as stakeholder management strategies, which supports the normative approach of stakeholder management. The study found that internal stakeholders possibly cause uncertainty in projects, and hence stakeholder management strategies could mitigate against the possible negative effects. DA - 2019 DB - OpenUCT DP - University of Cape Town KW - Project Management LK - https://open.uct.ac.za PY - 2019 T1 - Stakeholder management in university fundraising projects TI - Stakeholder management in university fundraising projects UR - http://hdl.handle.net/11427/31146 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/31146
dc.identifier.vancouvercitationAdams D. Stakeholder management in university fundraising projects. []. ,Engineering and the Built Environment ,Department of Construction Economics and Management, 2019 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/31146en_ZA
dc.language.rfc3066eng
dc.publisher.departmentDepartment of Construction Economics and Management
dc.publisher.facultyFaculty of Engineering and the Built Environment
dc.subjectProject Management
dc.titleStakeholder management in university fundraising projects
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMSc
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