An exploration of media repertoires in South Africa: 2002-2014

dc.contributor.advisorDurbach, Ian
dc.contributor.authorBakker, Hans-Peter
dc.date.accessioned2020-03-11T09:36:07Z
dc.date.available2020-03-11T09:36:07Z
dc.date.issued2019
dc.date.updated2020-03-11T09:09:09Z
dc.description.abstractThis dissertation explores trends in media engagement in South Africa over a period from 2002 until 2014. It utilises data from the South African Audience Research Foundation’s All Media and Products Surveys. Using factor analysis, six media repertoires are identified and, utilising structural equation modelling, marginal means for various demographic categories by year are estimated. Measurement error is determined with the aid of bootstrapping. These estimates are plotted to provide visual aids in interpreting model parameters. The findings show general declines in engagement with traditional media and growth in internet engagement, but these trends can vary markedly for different demographic groups. The findings also show that for many South Africans traditional media such as television remain dominant.
dc.identifier.apacitationBakker, H. (2019). <i>An exploration of media repertoires in South Africa: 2002-2014</i>. (). ,Faculty of Science ,Department of Statistical Sciences. Retrieved from http://hdl.handle.net/11427/31542en_ZA
dc.identifier.chicagocitationBakker, Hans-Peter. <i>"An exploration of media repertoires in South Africa: 2002-2014."</i> ., ,Faculty of Science ,Department of Statistical Sciences, 2019. http://hdl.handle.net/11427/31542en_ZA
dc.identifier.citationBakker, H. 2019. An exploration of media repertoires in South Africa: 2002-2014. . ,Faculty of Science ,Department of Statistical Sciences. http://hdl.handle.net/11427/31542en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Bakker, Hans-Peter AB - This dissertation explores trends in media engagement in South Africa over a period from 2002 until 2014. It utilises data from the South African Audience Research Foundation’s All Media and Products Surveys. Using factor analysis, six media repertoires are identified and, utilising structural equation modelling, marginal means for various demographic categories by year are estimated. Measurement error is determined with the aid of bootstrapping. These estimates are plotted to provide visual aids in interpreting model parameters. The findings show general declines in engagement with traditional media and growth in internet engagement, but these trends can vary markedly for different demographic groups. The findings also show that for many South Africans traditional media such as television remain dominant. DA - 2019 DB - OpenUCT DP - University of Cape Town KW - Data Science LK - https://open.uct.ac.za PY - 2019 T1 - An exploration of media repertoires in South Africa: 2002-2014 TI - An exploration of media repertoires in South Africa: 2002-2014 UR - http://hdl.handle.net/11427/31542 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/31542
dc.identifier.vancouvercitationBakker H. An exploration of media repertoires in South Africa: 2002-2014. []. ,Faculty of Science ,Department of Statistical Sciences, 2019 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/31542en_ZA
dc.language.rfc3066eng
dc.publisher.departmentDepartment of Statistical Sciences
dc.publisher.facultyFaculty of Science
dc.subjectData Science
dc.titleAn exploration of media repertoires in South Africa: 2002-2014
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMSc
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