Assessing the growing impact and potential of social networking mediums in crisis communication in South Africa : A Case Study of the South African Protection of State Information Bill
Master Thesis
2015
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University of Cape Town
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With new political developments breeding opportunities for crises, proliferation of new media types increasing exposure to crises, there is a growing awareness of the potential, influence, impact and capabilities of social media. Focusing on South Africa's Secrecy Bill, a crisis with implications on access to information and media freedom, this study provides a discussion of the dynamics of crisis communication online. By undertaking an analysis of the uses of social media during deliberations of the Secrecy Bill and its implications, the study sought to explore how young South Africans have embraced social media as a communication tool. An examination of the literature reveals that younger generations are frequent bloggers and users of Twitter, a popular social media site. Focusing on these two platforms, through a qualitative content analysis, findings show that their contribution to deliberations was mainly to make sense of the crisis and distribute relevant materials relating to the debate.
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Includes bibliography.
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Moyo, N. 2015. Assessing the growing impact and potential of social networking mediums in crisis communication in South Africa : A Case Study of the South African Protection of State Information Bill. University of Cape Town.