Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations
| dc.contributor.author | Botha, Elsamari | |
| dc.date.accessioned | 2017-06-13T09:35:22Z | |
| dc.date.available | 2017-06-13T09:35:22Z | |
| dc.date.issued | 2010 | |
| dc.date.updated | 2016-01-11T09:03:02Z | |
| dc.description.abstract | The structuring of marketing and communication management within key organisations in South Africa is changing. These changes are affecting the relationship between marketing and communication practitioners, as well as the key tasks they are responsible for within the organisation. Globally, companies are downsizing, restructuring and eliminating hierarchy. This article investigates how key South African companies have responded to these changes, by looking at how the marketing and communication functions are structured within the organisation. Marketing and communication managers from top South African companies were interviewed telephonically. Findings from the study indicate that the two functions are progressively moving towards an integrated approach. However, a commonly agreed organisational structure is still not pervasive. Each organisation structured the marketing and communication functions differently, and various perspectives existed on the key tasks of both marketing and communication managers. From these findings, it is evident that the relationship between marketing and communication, as well as the role and tasks of marketing and communication managers, is still very diverse in the South African context. | |
| dc.identifier | http://dx.doi.org/10.1080/02500160903525056 | |
| dc.identifier.apacitation | Botha, E. (2010). Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations. <i>Communicatio: South African Journal for Communication Theory and Research</i>, http://hdl.handle.net/11427/24576 | en_ZA |
| dc.identifier.chicagocitation | Botha, Elsamari "Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations." <i>Communicatio: South African Journal for Communication Theory and Research</i> (2010) http://hdl.handle.net/11427/24576 | en_ZA |
| dc.identifier.citation | Botha, E. (2010). Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations. Communicatio: South African Journal for Communication Theory and Research, 36(1), 94-111. | |
| dc.identifier.ris | TY - Journal Article AU - Botha, Elsamari AB - The structuring of marketing and communication management within key organisations in South Africa is changing. These changes are affecting the relationship between marketing and communication practitioners, as well as the key tasks they are responsible for within the organisation. Globally, companies are downsizing, restructuring and eliminating hierarchy. This article investigates how key South African companies have responded to these changes, by looking at how the marketing and communication functions are structured within the organisation. Marketing and communication managers from top South African companies were interviewed telephonically. Findings from the study indicate that the two functions are progressively moving towards an integrated approach. However, a commonly agreed organisational structure is still not pervasive. Each organisation structured the marketing and communication functions differently, and various perspectives existed on the key tasks of both marketing and communication managers. From these findings, it is evident that the relationship between marketing and communication, as well as the role and tasks of marketing and communication managers, is still very diverse in the South African context. DA - 2010 DB - OpenUCT DP - University of Cape Town J1 - Communicatio: South African Journal for Communication Theory and Research LK - https://open.uct.ac.za PB - University of Cape Town PY - 2010 T1 - Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations TI - Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations UR - http://hdl.handle.net/11427/24576 ER - | en_ZA |
| dc.identifier.uri | http://hdl.handle.net/11427/24576 | |
| dc.identifier.vancouvercitation | Botha E. Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations. Communicatio: South African Journal for Communication Theory and Research. 2010; http://hdl.handle.net/11427/24576. | en_ZA |
| dc.language.iso | eng | |
| dc.publisher.department | School of Management Studies | en_ZA |
| dc.publisher.faculty | Faculty of Commerce | en_ZA |
| dc.publisher.institution | University of Cape Town | |
| dc.source | Communicatio: South African Journal for Communication Theory and Research | |
| dc.source.uri | http://www.tandfonline.com/toc/rcsa20/current | |
| dc.subject.other | Communication management | |
| dc.subject.other | marketing management | |
| dc.subject.other | organisational structure | |
| dc.subject.other | South Africa | |
| dc.subject.other | strategic co | |
| dc.title | Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations | |
| dc.type | Journal Article | en_ZA |
| uct.type.filetype | Text | |
| uct.type.filetype | Image | |
| uct.type.publication | Research | en_ZA |
| uct.type.resource | Article | en_ZA |