A Framing Analysis of #MeToo YouTube-based News Coverage in BRICS: Media Censorship, State-controlled Channels & the Obstruction of Online Feminist Activism in China, Russia and Brazil

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dc.contributor.advisorNtunja, Tando
dc.contributor.authorHoareau, Charlotte
dc.date.accessioned2022-02-22T04:31:44Z
dc.date.available2022-02-22T04:31:44Z
dc.date.issued2021
dc.date.updated2022-02-16T06:32:51Z
dc.description.abstractThis comparative study investigates the media representation of YouTube-based news about the #MeToo campaign, feminism, and sexual harassment accounts in three BRICS nations: China, Russia and Brazil. The situation of women in the Global South was at the centre of discussions during the 2018 BRICS summit. While their security remains a persistent issue, officials declared that women should not feel unsafe while participating in economic activity. Although the bloc flagged gender disparities as a significant concern, media outlets perceive Russia, Brazil and China's responses to sexism and gender-based violence as inadequate. Various mechanisms also compromise activism for women's rights. This research focuses on the YouTube representation of conditions which gave rise to the campaign and the process of #MeToo in BRICS. This study considers the level of inclusion of women in economic activity, the procedures established for their safety as well as the extent of media freedom, including tools available for feminist advocacy. In addition to revealing gaps in depiction and proposing solutions for improved media framing, this research is significant because the role and repercussions of this viral campaign must be comprehended better in BRICS economies. Academics focused mainly on the impact of the movement in the West. However, the innovative feminist trend rapidly spread to non-western nations that are dominant emerging economies, showing the gravity of sexual harassment and gender disparities globally. Furthermore, the extent to which #MeToo had influenced localised iterations of anti-assault movements in these emerging countries suggests that the BRICS became sites where sexual abuse and gender inequalities unfold singularly in comparison to other nations. The study presents findings from primary research done on the BRICS, this online social movement #MeToo and related gender dynamics issues. After a presentation of the selected study design, the research provides results from a content analysis of thirty YouTube news reports (October 2017-March 2019).
dc.identifier.apacitationHoareau, C. (2021). <i>A Framing Analysis of #MeToo YouTube-based News Coverage in BRICS: Media Censorship, State-controlled Channels &amp; the Obstruction of Online Feminist Activism in China, Russia and Brazil</i>. (). ,Faculty of Humanities ,Centre for Film and Media Studies. Retrieved from http://hdl.handle.net/11427/35810en_ZA
dc.identifier.chicagocitationHoareau, Charlotte. <i>"A Framing Analysis of #MeToo YouTube-based News Coverage in BRICS: Media Censorship, State-controlled Channels &amp; the Obstruction of Online Feminist Activism in China, Russia and Brazil."</i> ., ,Faculty of Humanities ,Centre for Film and Media Studies, 2021. http://hdl.handle.net/11427/35810en_ZA
dc.identifier.citationHoareau, C. 2021. A Framing Analysis of #MeToo YouTube-based News Coverage in BRICS: Media Censorship, State-controlled Channels &amp; the Obstruction of Online Feminist Activism in China, Russia and Brazil. . ,Faculty of Humanities ,Centre for Film and Media Studies. http://hdl.handle.net/11427/35810en_ZA
dc.identifier.ris TY - Master Thesis AU - Hoareau, Charlotte AB - This comparative study investigates the media representation of YouTube-based news about the #MeToo campaign, feminism, and sexual harassment accounts in three BRICS nations: China, Russia and Brazil. The situation of women in the Global South was at the centre of discussions during the 2018 BRICS summit. While their security remains a persistent issue, officials declared that women should not feel unsafe while participating in economic activity. Although the bloc flagged gender disparities as a significant concern, media outlets perceive Russia, Brazil and China's responses to sexism and gender-based violence as inadequate. Various mechanisms also compromise activism for women's rights. This research focuses on the YouTube representation of conditions which gave rise to the campaign and the process of #MeToo in BRICS. This study considers the level of inclusion of women in economic activity, the procedures established for their safety as well as the extent of media freedom, including tools available for feminist advocacy. In addition to revealing gaps in depiction and proposing solutions for improved media framing, this research is significant because the role and repercussions of this viral campaign must be comprehended better in BRICS economies. Academics focused mainly on the impact of the movement in the West. However, the innovative feminist trend rapidly spread to non-western nations that are dominant emerging economies, showing the gravity of sexual harassment and gender disparities globally. Furthermore, the extent to which #MeToo had influenced localised iterations of anti-assault movements in these emerging countries suggests that the BRICS became sites where sexual abuse and gender inequalities unfold singularly in comparison to other nations. The study presents findings from primary research done on the BRICS, this online social movement #MeToo and related gender dynamics issues. After a presentation of the selected study design, the research provides results from a content analysis of thirty YouTube news reports (October 2017-March 2019). DA - 2021_ DB - OpenUCT DP - University of Cape Town KW - YouTube KW - media framing KW - agenda-setting KW - #MeToo KW - sexual harassment KW - hashtag feminism KW - China KW - Russia KW - Brazil KW - BRICS KW - media censorship KW - state-owned channels KW - patriarchy KW - economy LK - https://open.uct.ac.za PY - 2021 T1 - A Framing Analysis of #MeToo YouTube-based News Coverage in BRICS: Media Censorship, State-controlled Channels &amp; the Obstruction of Online Feminist Activism in China, Russia and Brazil TI - A Framing Analysis of #MeToo YouTube-based News Coverage in BRICS: Media Censorship, State-controlled Channels &amp; the Obstruction of Online Feminist Activism in China, Russia and Brazil UR - http://hdl.handle.net/11427/35810 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/35810
dc.identifier.vancouvercitationHoareau C. A Framing Analysis of #MeToo YouTube-based News Coverage in BRICS: Media Censorship, State-controlled Channels &amp; the Obstruction of Online Feminist Activism in China, Russia and Brazil. []. ,Faculty of Humanities ,Centre for Film and Media Studies, 2021 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/35810en_ZA
dc.language.rfc3066eng
dc.publisher.departmentCentre for Film and Media Studies
dc.publisher.facultyFaculty of Humanities
dc.subjectYouTube
dc.subjectmedia framing
dc.subjectagenda-setting
dc.subject#MeToo
dc.subjectsexual harassment
dc.subjecthashtag feminism
dc.subjectChina
dc.subjectRussia
dc.subjectBrazil
dc.subjectBRICS
dc.subjectmedia censorship
dc.subjectstate-owned channels
dc.subjectpatriarchy
dc.subjecteconomy
dc.titleA Framing Analysis of #MeToo YouTube-based News Coverage in BRICS: Media Censorship, State-controlled Channels &amp; the Obstruction of Online Feminist Activism in China, Russia and Brazil
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationlevelM.A.
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