Browsing by Subject "inclusivity"

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    An exploratory study into human-centred design in new product development for low-income consumers
    (2022) Pillay, Kuvendren; Reyneke, Mignon
    After over 25 years of decline, the global poverty rate has started to increase driven by the COVID-19 pandemic, taking millions back into poverty, most of them live in Sub-Saharan Africa. Low-income consumers are underserved and do not have the means to pay for or access to goods or services which are required for a minimum standard of living. These consumers struggle to find essential goods, the products do not always meet their needs or are too expensive for them to afford and the products' benefits are not easily understood. Yet the spending power and demand from consumers at the bottom of the economic pyramid in emerging markets and developing countries are motivating for global consumer goods companies. Not only does the opportunity presents financial benefit but is a social obligation to democratise new product innovations across markets. The 4As Framework (Affordability, Acceptability, Availability and Awareness) encompass factors which help manufacturers to better reach and serve low-income consumers. This framework is applied in this research to understand products meet their needs of low-income consumer across these four factors; and how designers employ human centred design to design products for low-income consumers against these factors. Human Centred Design has been employed to develop solutions to complex problems with great empathy to users and stakeholders for many years but has been gaining popularity with business and social ventures since the early 2000s. By interviewing consumers and designers, this study delved into understanding (1) the motivations and challenges of designing products for low income consumers, (2) how human centred design was being employed in the design of consumer goods for this group against the 4As framework and (3) how products currently meet the needs of low-income consumers, against the 4As framework. It was found that designers were consistently motivated by designing products for this consumer group which they believed served them. However, the constant evolution of needs, and needing to design for an affordable price were challenges. It was also found that some human centred design practices were prominent but there was more consistency needed in application, particularly when dealing with acceptability, affordability and awareness.
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    Open Access
    Collaborative inclusion in South African restaurants: a case study on disability and accessibility
    (2025) Mailovich, Annami; Bam, Armand; Hamann, Ralph
    The study explores social inclusion barriers faced by people with disabilities in the hospitality industry and solutions to promote inclusion. Moreover, the study draws attention to an industry where exclusionary practices typically deprive people with disabilities of full participation in social activities and contributes to the literature on collaboration in design thinking. Using design thinking as a collaborative and inclusive innovation process between disabled and nondisabled participants in a two-day workshop, it describes the co-creation of solutions to overcome information barriers for disabled restaurantgoers. Removing these barriers equips disabled restaurant patrons with the information needed to make informed decisions to partake in social settings where physical barriers are commonplace. This qualitative study employed a single instrumental case study design, gathering data through interviews and observations and is analysed using Braun and Clarke's six-step framework. The findings are presented as three themes: First, inclusivity creates a welcoming setting in design thinking workshops by coupling accessibility with diversity. Second, resilience is critical in overcoming collaboration barriers and normalising accessibility among disabled and nondisabled participants. Third, synergy, forged by collaboration and efficient communication, shows the impact of collaborative efforts in fostering inclusivity and, ultimately, achieving social inclusion. Ethical considerations prioritised participant autonomy through transparent communication and incorporated their views in the development of the study through exploratory conversations. Based on these findings, this study contributes practical guidelines to improve accessibility innovations practitioners and organisations serving people with disabilities could apply.
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    Managing health care - Clicks workplace case study
    (2013) Abrahams, Sianne; Chetty, Rulisha; Williams, Reza
    Understanding your role in HIV management within the workplace is important because your response must be objective yet empathetic and non-discriminatory. For practitioners who may need a workplace scenario to demonstrate health management practice.