Browsing by Subject "CSR"

Now showing 1 - 5 of 5
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    Open Access
    Evaluating the influence of corporate social responsibility on brand reputation in the mining industry: a case study of Exxaro's Grootegeluk mine
    (2021) Mashego, Sendra Dimakatso; Madinga, Nkosivile; Chigada, Joel
    Corporate Social Responsibility (CSR) is now playing an imperative role in South Africa and globally, especially in the mining sector. This industry is expected to make profits while contributing towards a better society. Despite the industry‘s significant contribution to the economy, it also has a negative impact socially and environmentally. Over the past decades the mining sector has been seen as not mindful of its immediate stakeholders. Communities in close proximity to mines do not trust mining companies due to perceptions that mining companies fail to consider the environment within which they operate. Communities are often left with the impression that mines have simply degraded the environment without contributing to sustainable local development such as such as poverty, health, infrastructure, education and unemployment. The reputation of mining companies thus has declined, resulting in economic losses. Mining companies still interpret CSR as an environmental stewardship rather than a model for improving alignment with its stakeholders, as well as enhancing and building brand reputation. The purpose of this study is to evaluate the impact of CSR on the mining industry's brand reputation. The study links the CSR efforts of Exxaro‘s Grootegeluk Mine and their ability to enhance the mine‘s reputation in areas of operation. Exxaro is among the top five coal producers in South Africa. The Grootegeluk Coal Mine is an open cast coal mine in Lephalale, Limpopo. A quantitative research methodology was applied using a face to face structured self-administered questionnaire to collect primary data from a sample of 330 participants. Descriptive statistical analysis was conducted with a view to condense the sample composition. The non-probability sampling was deemed appropriate for this study, particularly, the simple random sampling. Regression analysis was deemed suitable to for this study. The collected data was analysed using SPSS version 26.0. Research results have shown that CSR has a favourable association with brand reputation. The study found that community members are more aware of the mine‘s economic responsibility in relation to other dimensions of CSR. This finding implies that the community is more in-tune with aspects that have a direct bearing on their livelihood and are more inclined to seek opportunities and initiatives that improve their overall standard of living. Overall, the findings show that organisations that invest in socially responsible behaviour have higher levels of perceived reputation among the society. Philanthropic initiatives should be developed with the involvement of community members to ensure that their real needs will be determined. Poorly developed community projects do not benefit the mine or the community. The mines should look into sourcing the majority of its staff from the local community. In addition, mining organizations should look into aggressively training local community members who do not possess the required skills necessary for employment within the mining sector. Furthermore, communities should be made aware of all CSR initiatives which are relevant to them through community engagement initiatives because this action will lead to attitude and behaviour changes towards the mine. Previous studies have focused mainly on how CSR initiatives contribute to brand value, customer satisfaction, brand attitude, customer retention, and customer loyalty, and on the relationship between CSR and organization performance. This study highlights the importance of CSR measures on organizational reputation and advises policymakers, the mining industry and scholars.
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    Open Access
    Evaluating the influence of corporate social responsibility on brand reputation in the mining industry: a case study of Exxaro's Grootegeluk mine
    (2021) Mashego, Sendra Dimakatso; Madinga, Nkosivile; Chigada, Joel
    Corporate Social Responsibility (CSR) is now playing an imperative role in South Africa and globally, especially in the mining sector. This industry is expected to make profits while contributing towards a better society. Despite the industry‘s significant contribution to the economy, it also has a negative impact socially and environmentally. Over the past decades the mining sector has been seen as not mindful of its immediate stakeholders. Communities in close proximity to mines do not trust mining companies due to perceptions that mining companies fail to consider the environment within which they operate. Communities are often left with the impression that mines have simply degraded the environment without contributing to sustainable local development such as such as poverty, health, infrastructure, education and unemployment. The reputation of mining companies thus has declined, resulting in economic losses. Mining companies still interpret CSR as an environmental stewardship rather than a model for improving alignment with its stakeholders, as well as enhancing and building brand reputation. The purpose of this study is to evaluate the impact of CSR on the mining industry's brand reputation. The study links the CSR efforts of Exxaro‘s Grootegeluk Mine and their ability to enhance the mine‘s reputation in areas of operation. Exxaro is among the top five coal producers in South Africa. The Grootegeluk Coal Mine is an open cast coal mine in Lephalale, Limpopo. A quantitative research methodology was applied using a face to face structured self-administered questionnaire to collect primary data from a sample of 330 participants. Descriptive statistical analysis was conducted with a view to condense the sample composition. The non-probability sampling was deemed appropriate for this study, particularly, the simple random sampling. Regression analysis was deemed suitable to for this study. The collected data was analysed using SPSS version 26.0. Research results have shown that CSR has a favourable association with brand reputation. The study found that community members are more aware of the mine‘s economic responsibility in relation to other dimensions of CSR. This finding implies that the community is more in-tune with aspects that have a direct bearing on their livelihood and are more inclined to seek opportunities and initiatives that improve their overall standard of living. Overall, the findings show that organisations that invest in socially responsible behaviour have higher levels of perceived reputation among the society. Philanthropic initiatives should be developed with the involvement of community members to ensure that their real needs will be determined. Poorly developed community projects do not benefit the mine or the community. The mines should look into sourcing the majority of its staff from the local community. In addition, mining organizations should look into aggressively training local community members who do not possess the required skills necessary for employment within the mining sector. Furthermore, communities should be made aware of all CSR initiatives which are relevant to them through community engagement initiatives because this action will lead to attitude and behaviour changes towards the mine. Previous studies have focused mainly on how CSR initiatives contribute to brand value, customer satisfaction, brand attitude, customer retention, and customer loyalty, and on the relationship between CSR and organization performance. This study highlights the importance of CSR measures on organizational reputation and advises policymakers, the mining industry and scholars.
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    Open Access
    Exploring the social innovation orientation of corporate social responsibility practitioners
    (2014) Wilson,UnaTessSade; Nilsson, Warren
    The purpose of this study was to conduct a qualitative examination which explored the Social Innovation Orientation (SIO) of Corporate Social Responsibility (CSR) practitioners as part of a broader contribution towards developing an augmenting and or an alternative mechanism to address the challenges faced by CSR practitioners and companies in fulfilling societal expectations in developing countries. The study sought to answer the question: In what ways are CSR practitioners building an SIO? The study also aimed to answer questions on whether any profound change or challenge was posed by CSR practitioners to the current systems through basic routines, authority flows, beliefs and resources (Westley and Antadze, 2010). The status of CSR advancement by companies was also explored. These questions were answered in the context of a developing country, more specifically South Africa. In order to set a relevant contextual background, the literature review covered two main broad variables, CSR and social innovation, as well as a detailed description of an SIO through four facets, namely: social experimentation, collaboration and inclusivity, scale mind-set, and institutional impact. The sample comprised CSR practitioners who met the sampling criteria. Information was gathered from these CSR practitioners using a semi-structured interview protocol. An analysis of the data gathered led to the description of the patterns which emerged, which presented across a continuum both narratively and graphically those CSR practitioners who were making the strides on the SIO continuum and those that were not. The study found that even with the CSR practitioners' strong desire to be viewed as delivering results, they needed to manage the expectations of stakeholders, particularly within their own companies, regarding what success was and what it was not. It was discovered that being more deliberate contributes to the building of an SIO. Through a focus on not repeating past mistakes while still working together with stakeholders in a manner which is proactive instead of defensive, CSR practitioners could be building an SIO. The results showed that fostering a participatory and inclusive environment from an early stage was beneficial in the development of an SIO. Another discovery was that the size of an intervention was of less importance than the significance of its potential impact. Practical contributions are proposed for companies and CSR practitioners as a result of this research, some of which are: a support approach to existing mechanisms, a component to be used in recruitment and performance appraisal, and a view to understanding social innovation and what it can mean for the company-centric perspective. Overall, the study revealed that CSR practitioners are building an SIO. Social experimentation, and collaboration and inclusivity were found to be more prevalent than the scale mind-set and institutional impact. SIOs were not void of the latter elements. These two elements should not be discarded. Whilst the SIO elements have been positioned as non-linear, it was revealed that some categorical features and linearity did exist.
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    Open Access
    Harnessing impact investing: a transformative strategy for CSR in Namibia
    (2025) Kamenjono, Nguvitjita; Meyer, Camille; Muzata, Sombo
    Impact investing is a powerful tool for amplifying positive social and environmental impact that Namibian companies can use as a transformative avenue to fulfil their CSR commitments. This innovative strategy empowers companies to drive positive social impact, strengthen brand equity, and foster stakeholder engagement, all while addressing critical socio-economic challenges such as inequality, unemployment, and poverty. However, the intersection between CSR and impact investments in Namibia remains unexplored. This study utilised an inductive qualitative research approach to understand the existing CSR practice with a particular focus on entrepreneurship support in Namibia. Thereafter, understanding the extent to which the participants engage in impact investing strategies for CSR spending while examining the challenges and barriers to the adoption of these strategies. Semi-structured in-depth interviews were conducted with 11 CSR managers or equivalents across 11 different organisations in Namibia, revealing several key findings. The findings revealed national priorities as a prime driving factor for entrepreneurship development and support in CSR practice, being the third most CSR-supported area. The findings also exposed a limited understanding of impact investing in corporate Namibia despite the keen interest strongly displayed by most research participants. Additionally, the most frequently cited barriers to engaging in an impact investing strategy included the lack of bona fide and proper entrepreneurs, collaboration, and appropriate expertise within the organisation. This study contributes to impact investing and CSR in practice and theory by providing a theoretical praxis model that envisages the relationship between these constructs in practice in a meaningful way. The attempt at a praxis model outlines practical steps to effectively mobilise CSR funds towards national priorities while bridging the funding gap in the impact investing market in Namibia.
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    Open Access
    The effect of ESG scores on corporate financial performance: case study on South Africa
    (2025) Choga, Simba Michael; Ndlovu, Godfrey
    This study seeks to examine the relationship between environmental, social and governance (ESG) scores and firm performance: using both accounting and market-based measures of firm performance. This research is important because it allows for valuable insights for investors and the local government, enabling them to navigate the complex environment of ESG disclosure and financial performance. Although the bulk of the evidence suggests the existence of a positive relationship between ESG scores and firm performance, a few studies find a negative relationship. Further, most research primarily use the combined ESG score and thus ignore the fact that the effect of the ESG subcomponents may vary. Using a panel of 38 JSE-listed firms over the period 2010 to 2022, the results from this study suggest existence of a negative but insignificant relationship between ESG scores and firm performance; regardless of the measure of performance used. Similar results are also found for the ESG subcomponents. The results suggest that firms engaged in ESG activities experience a negative effect on their profitability and market value. This would suggest that the push for ESG efforts negatively affects JSE-listed firms' performance which aligns with some previous research. Therefore, JSE-listed firms should consider investing less in ESG practices to improve firm performance.