Browsing by Author "Wilbraham, Lindy Anne"

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    Confession, surveillance and subjectivity : a discourse analytic approach to advice columns
    (1994) Wilbraham, Lindy Anne; Levett, Ann
    This dissertation applies the theoretical ideas of Michel Foucault -viz. confession, surveillance and subjectivity - to advice columns from three South African women's magazines. An interpretative analysis effects of discourse, renders salient the relationship between knowledges, discursive practices, power and institutions. Using, as a standing point, Wendy Hollway's work on subject positioning of women in discourses concerning heterosexual relationship practice, the ways in which women are impelled to ""work"" in psychologized and medicalized ways to effect normalization in ""crises"" of ""physical attractiveness"" and ""monogamy"" are examined in advice texts. These technologies and practices produce rewards of power for Subjection, and these powers are critically discussed in terms of (a) ""liberal"" / ""humanist"", ''feminist'' and ""Foucauldian"" strategies of women's empowerment, and (b) the formal dynamics and constraints of advice columns.
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    Governing mother-child communication about sex in HIV/AIDS epidemic : positioning Lovelines
    (2005) Wilbraham, Lindy Anne; Swartz, Sally
    Lovelines was a didactic textual series that appeared in Fairlady, a South African women's magazine, instructing mothers on how sex should be talked about with young people to inoculate them against the risk of HIV/Aids. My reading of this media discourse, and mothers' appropriation of it, sought to examine how the primary target audience of middle classed mothers were persuaded to adopt particular communicative positions. Foucault's normative apparatus of family-sexuality-risk concerns the distribution of expertise - epidemiological science of risk in populations, developmental psychology-inscribed micro-practices of childrearing in families - and self-responsibilization of disciplinary power. This finds mothers governmentally positioned as relay points between 'public' (health, economy) and 'private' (family, childrearing, sex) apparatuses, tasked with appropriately socializing a new generation of sexually responsible citizens. This governmental rationality of neo-liberalism is read against South African conditions of mass media persuasion, HIV/Aids risk and talking about sex in families.