Browsing by Author "Ndlovu, Musa"

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    Exploring South African youths' on/offline political participation
    (2012) Mbenga, Chilombo; Ndlovu, Musa; Walton, Marion
    This study is located between the contradiction that youth is politically disinterested and that youth is very much politically engaged. Some scholars have argued that youth political disinterest is a threat to the life of the traditional public sphere and democracy. Against the notion of the youth's disinterest and disaffection from politics, this study points out the deficit in exploratory studies that examine and explore the relationship between young people and their political participation both in the on/offline context. In light of the contradiction as well, this current study asked the following question: how does a group of South African youth use social media to participate in the virtual public sphere? Also, what are the views of a group of South African youth about political participation (via their use of traditional and new/social media)?
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    The meaning of post-apartheid Zulu media
    (2011) Ndlovu, Musa
    This article explores the relationship between certain South African media corporations, growing post-apartheid Zulu media platforms, the size and diversity of Zulu-speaking media consumers, and the historical socio-cultural construction of ‘Zuluness’. This relationship, this author observes, manifests largely through media corporations’ increasing recognition of Zulu people's pride in Zulu (i.e. the language) and ‘Zuluness’ – all of which are historical products of various forms of socialisation. Coopting this pride, profit-driven media corporations are commodifying Zulu and ‘Zuluness’. This commodification via the establishment of Zulu media outlets is paradoxical: 1) it is a transformation of a public and open Zulu cultural sense of ‘being’ into institutionally determined commodities exchangeable for revenue, for the ultimate benefit of media owners other than the masses of Zulus themselves; 2) it is a form of commoditisation that gives Zulu a linguistic profile that has historically been accorded only to English and Afrikaans. This article's argument is further briefly articulated through various intellectual frames: Graham Murdoch and Peter Golding's conceptualisation of critical political economy of communications and culture (2005); John and Jean Comaroff's anthropological analysis of commercialisation of ethnicity (2009); and, for South African specificity and precedent, through Herman Wasserman's reading of Afrikaans media corporations’ commercialisation of Afrikaans language and identity. Then the question is: What does the explored relationship mean for South Africa's multilingualism?