Browsing by Author "Mashanda, Precious R"

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    An analysis of factors affecting the adoption of business-to-consumer e-commerce by SMEs in developing countries: case study Zimbabwe
    (2012) Mashanda, Precious R; Cloete, Eric
    Most researchers indicate that electronic-commerce (e-commerce) offers viable solutions for businesses trying to meet the challenges of a changing environment. However, the few available studies concerned with Small and Medium Enterprises (SMEs) in developing countries show evidence of delays, and failure to adopt e-commerce solutions in those countries. In the past, little research has been done to identify the reasons for this. This study seeks to explore the factors that influence a decision to adopt Business-to-Consumer (B2C) e-commerce by SMEs in developing countries, using Zimbabwe as a case study.