Browsing by Author "Colman, Andrew M"
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- ItemOpen AccessPersonality and attitude change through normative pressure(1968) Colman, Andrew MSome implications of the information content of expressed attitudes are discussed, and the literature on attitude change reviewed with this attitude-dimension in mind. 226 Ss responded to a scale measuring attitudes toward Africans, either on an individual basis in writing, or orally under pro- or anti-African normative pressure in an Asch-type situation. The confederates were successively replaced by naive Ss. Extreme attitude change was found, but the personality correlates of change were unclear. A laboratory analogue of the perpetuation of attitudinal norms was successfully provided. These and certain unexpected results are discussed.