Building trust in e-commerce

 

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dc.contributor.advisor Brice, Helen en_ZA
dc.contributor.author Rurick, Peter G en_ZA
dc.date.accessioned 2014-11-21T16:10:46Z
dc.date.available 2014-11-21T16:10:46Z
dc.date.issued 2002 en_ZA
dc.identifier.citation Rurick, P. 2002. Building trust in e-commerce. University of Cape Town. en_ZA
dc.identifier.uri http://hdl.handle.net/11427/9766
dc.description Bibliography : leaves B1-B8. en_ZA
dc.description.abstract This study primarily investigates the processes and capabilities which are important for building and developing trust in e-Commerce. The main area of focus of this study is on the factors and enablers which can be applied by online retailers to build trust and communicate trustworthiness to online consumers. Throughout the study these factors and enablers are commonly referred to as the 'building blocks of trust in e-Commerce'. It is argued that without trust, e-Commerce cannot reach its full potential and that the building blocks of trust in e-Commerce can be applied to build and develop trust in e-Commerce. This study further investigates consumer perceptions of e-Commerce, and the deterrents to online shopping. Special emphasis was placed on important e-Commerce issues, central to building and developing trust in e-Commerce, such as privacy, security and fulfilment. As part of the recommendations, a conceptual model for building trust In e-Commerce is presented, which maps out the online trust building process with the general building blocks of trust in e-Commerce at its core. en_ZA
dc.language.iso eng en_ZA
dc.subject.other Management and Business Administration en_ZA
dc.title Building trust in e-commerce en_ZA
dc.type Master Thesis
uct.type.publication Research en_ZA
uct.type.resource Thesis en_ZA
dc.publisher.institution University of Cape Town
dc.publisher.faculty Faculty of Commerce en_ZA
dc.publisher.department School of Management Studies en_ZA
dc.type.qualificationlevel Masters
dc.type.qualificationname MBusSc en_ZA
uct.type.filetype Text
uct.type.filetype Image
dc.identifier.apacitation Rurick, P. G. (2002). <i>Building trust in e-commerce</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,School of Management Studies. Retrieved from http://hdl.handle.net/11427/9766 en_ZA
dc.identifier.chicagocitation Rurick, Peter G. <i>"Building trust in e-commerce."</i> Thesis., University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2002. http://hdl.handle.net/11427/9766 en_ZA
dc.identifier.vancouvercitation Rurick PG. Building trust in e-commerce. [Thesis]. University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2002 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/9766 en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Rurick, Peter G AB - This study primarily investigates the processes and capabilities which are important for building and developing trust in e-Commerce. The main area of focus of this study is on the factors and enablers which can be applied by online retailers to build trust and communicate trustworthiness to online consumers. Throughout the study these factors and enablers are commonly referred to as the 'building blocks of trust in e-Commerce'. It is argued that without trust, e-Commerce cannot reach its full potential and that the building blocks of trust in e-Commerce can be applied to build and develop trust in e-Commerce. This study further investigates consumer perceptions of e-Commerce, and the deterrents to online shopping. Special emphasis was placed on important e-Commerce issues, central to building and developing trust in e-Commerce, such as privacy, security and fulfilment. As part of the recommendations, a conceptual model for building trust In e-Commerce is presented, which maps out the online trust building process with the general building blocks of trust in e-Commerce at its core. DA - 2002 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2002 T1 - Building trust in e-commerce TI - Building trust in e-commerce UR - http://hdl.handle.net/11427/9766 ER - en_ZA


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