An investigation into AIDS prevention in the workplace : guidelines to a social marketing workplace preventative AIDS strategy

 

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dc.contributor.advisor Brice, Helen en_ZA
dc.contributor.advisor Wegner, Trevor en_ZA
dc.contributor.author Pikholz, Tracey en_ZA
dc.date.accessioned 2014-11-15T19:40:06Z
dc.date.available 2014-11-15T19:40:06Z
dc.date.issued 1991 en_ZA
dc.identifier.citation Pikholz, T. 1991. An investigation into AIDS prevention in the workplace : guidelines to a social marketing workplace preventative AIDS strategy. University of Cape Town. en_ZA
dc.identifier.uri http://hdl.handle.net/11427/9654
dc.description Includes bibliography. en_ZA
dc.description.abstract This dissertation comprises an application of social marketing principles and techniques to AIDS prevention in the workplace. The overall research objective of this dissertation is to investigate the provisions which have been made for AIDS in companies in South Africa, and to gain an understanding of the "preventative AIDS provisions" which the respondents consider practical to implement in their workplace, in order to generate conclusions and recommendations. The research findings, discussions and conclusions highlight areas for future research. en_ZA
dc.language.iso eng en_ZA
dc.subject.other AIDS (Disease en_ZA
dc.title An investigation into AIDS prevention in the workplace : guidelines to a social marketing workplace preventative AIDS strategy en_ZA
dc.type Thesis / Dissertation en_ZA
uct.type.publication Research en_ZA
uct.type.resource Thesis en_ZA
dc.publisher.institution University of Cape Town
dc.publisher.faculty Faculty of Commerce en_ZA
dc.publisher.department School of Management Studies en_ZA
dc.type.qualificationlevel Masters en_ZA
dc.type.qualificationname MBusSc en_ZA
uct.type.filetype Text
uct.type.filetype Image


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