Internet Marketing: a highly practical guide to every aspect of internet marketing

 

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dc.contributor.author Jones, Alex Trengove en_ZA
dc.contributor.author Malczyk, Anna en_ZA
dc.contributor.author Beneke, Justin en_ZA
dc.date.accessioned 2014-07-30T14:27:35Z
dc.date.available 2014-07-30T14:27:35Z
dc.date.issued 2011 en_ZA
dc.identifier.citation Jones, A., Malczyk, A., Beneke, J. 2011. Internet Marketing: a highly practical guide to every aspect of internet marketing. Textbook. University of Cape Town. en_ZA
dc.identifier.uri http://hdl.handle.net/11427/4154
dc.description.abstract This textbook includes 10 chapters. While the first and last chapter are introductory and summative in nature, all other chapters focus on a specific internet marketing tool. This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing. en_ZA
dc.language.iso eng en_ZA
dc.rights Attribution-NonCommercial 4.0 International en_ZA
dc.rights.uri http://creativecommons.org/licenses/by-nc/4.0/ en_ZA
dc.source.uri https://vula.uct.ac.za/access/content/group/95dfae58-9991-4317-8a1d-e2d58f80b3a3/Published%20OER%20UCT%20Resources/Internet%20Marketing%20textbook.pdf en_ZA
dc.subject.other emarketing en_ZA
dc.subject.other information systems en_ZA
dc.subject.other internet marketing en_ZA
dc.subject.other marketing en_ZA
dc.subject.other textbook en_ZA
dc.title Internet Marketing: a highly practical guide to every aspect of internet marketing en_ZA
dc.type Book en_ZA
uct.type.publication Teaching and Learning en_ZA
uct.type.resource Textbook en_ZA
dc.publisher.institution University of Cape Town
dc.publisher.faculty Faculty of Commerce en_ZA
dc.publisher.department Department of Information Systems en_ZA
uct.type.filetype Text
uct.type.filetype Image


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Attribution-NonCommercial 4.0 International Except where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0 International