Internet Marketing: a highly practical guide to every aspect of internet marketing

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dc.contributor.author Jones, Alex Trengove en_ZA
dc.contributor.author Malczyk, Anna en_ZA
dc.contributor.author Beneke, Justin en_ZA
dc.date.accessioned 2014-07-30T14:27:35Z
dc.date.available 2014-07-30T14:27:35Z
dc.date.issued 2011 en_ZA
dc.identifier.uri http://hdl.handle.net/11427/4154
dc.description.abstract This textbook includes 10 chapters. While the first and last chapter are introductory and summative in nature, all other chapters focus on a specific internet marketing tool. This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing. en_ZA
dc.language.iso eng en_ZA
dc.rights Attribution-NonCommercial 4.0 International en_ZA
dc.rights.uri http://creativecommons.org/licenses/by-nc/4.0/ en_ZA
dc.source.uri https://vula.uct.ac.za/access/content/group/95dfae58-9991-4317-8a1d-e2d58f80b3a3/Published%20OER%20UCT%20Resources/Internet%20Marketing%20textbook.pdf en_ZA
dc.subject.other emarketing en_ZA
dc.subject.other information systems en_ZA
dc.subject.other internet marketing en_ZA
dc.subject.other marketing en_ZA
dc.subject.other textbook en_ZA
dc.title Internet Marketing: a highly practical guide to every aspect of internet marketing en_ZA
dc.type Textbook en_ZA
uct.type.publication Teaching and Learning en_ZA
uct.type.resource Textbook en_ZA
dc.publisher.institution University of Cape Town
uct.type.filetype Text
uct.type.filetype Image


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