eMarketing: the essential guide to online marketing

 

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dc.contributor.author Stokes, Rob en_ZA
dc.date.accessioned 2014-07-30T14:27:30Z
dc.date.available 2014-07-30T14:27:30Z
dc.date.issued 2010 en_ZA
dc.identifier.citation Stokes, R. 2010. eMarketing: the essential guide to online marketing. Textbook. University of Cape Town. en_ZA
dc.identifier.isbn 978-0-620-50266-5 en_ZA
dc.identifier.uri http://hdl.handle.net/11427/4153
dc.description.abstract eMarketing: The Essential Guide to Online Marketing is a comprehensive textbook containing holistic and integrated eMarketing tactics. This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research. Case studies are also included which can be used for student activities or discussion. en_ZA
dc.language.iso eng en_ZA
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International en_ZA
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ en_ZA
dc.source.uri http://www.redandyellow.co.za/product/textbook-digital/ en_ZA
dc.subject.other emarketing en_ZA
dc.subject.other internet en_ZA
dc.subject.other marketing en_ZA
dc.title eMarketing: the essential guide to online marketing en_ZA
dc.type Book en_ZA
uct.type.publication Teaching and Learning en_ZA
uct.type.resource Textbook en_ZA
dc.publisher.institution University of Cape Town
dc.publisher.faculty Faculty of Commerce en_ZA
dc.publisher.department Department of Information Systems en_ZA
uct.type.filetype Text
uct.type.filetype Image
dc.identifier.apacitation Stokes, R. (2010). <i>EMarketing: The essential guide to online marketing</i>. University of Cape Town ,Faculty of Commerce ,Department of Information Systems. http://hdl.handle.net/11427/4153 en_ZA
dc.identifier.chicagocitation Stokes, Rob. <i>EMarketing: The essential guide to online marketing</i>. n.p.: University of Cape Town ,Faculty of Commerce ,Department of Information Systems. 2010. http://hdl.handle.net/11427/4153. en_ZA
dc.identifier.vancouvercitation Stokes R. EMarketing: The essential guide to online marketing. [place unknown]: University of Cape Town ,Faculty of Commerce ,Department of Information Systems; 2010.http://hdl.handle.net/11427/4153 en_ZA
dc.identifier.ris TY - Book AU - Stokes, Rob AB - eMarketing: The Essential Guide to Online Marketing is a comprehensive textbook containing holistic and integrated eMarketing tactics. This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research. Case studies are also included which can be used for student activities or discussion. DA - 2010 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2010 SM - 978-0-620-50266-5 T1 - eMarketing: the essential guide to online marketing TI - eMarketing: the essential guide to online marketing UR - http://hdl.handle.net/11427/4153 ER - en_ZA


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