Red socks and purple rain: the political uses of colour in late apartheid South Africa

 

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dc.contributor.author Archer, Arlene en_ZA
dc.contributor.author Stent, Stacey en_ZA
dc.date.accessioned 2014-07-29T08:36:53Z
dc.date.available 2014-07-29T08:36:53Z
dc.date.issued 2011 en_ZA
dc.identifier.citation Archer, A., Stent, S. 2011. Red socks and purple rain: the political uses of colour in late apartheid South Africa. Visual Communication. en_ZA
dc.identifier.issn 1741-3214 en_ZA
dc.identifier.uri http://hdl.handle.net/11427/3325
dc.description This is a post-print of the published version of a SAGE Journal article available on: http://dx.doi.org/10.1177/1470357211398437. en_ZA
dc.description.abstract This article explores the extent to which colour functions as an independent mode in a particular context and explores the culturally produced regularities in the uses of colour in this context. Drawing on a Hallidayan metafunctional view of text, we look at how colour instantiated systems of knowledge and belief (ideational function) and social relations and identities (interpersonal function) in South Africa during the last decade of the apartheid government. In this type of repressive socio-political context, colour was a less policed mode, and thus had different affordances to images and the verbal modes. We argue that colour can function as an independent mode under certain conditions, such as stringent press restrictions, where the use of colour in a range of media (clothing, flags, posters) can play a crucial role in communicating. en_ZA
dc.language.iso eng en_ZA
dc.publisher SAGE en_ZA
dc.source Visual Communication en_ZA
dc.source.uri http://dx.doi.org/10.1177/1470357211398437
dc.subject.other colour en_ZA
dc.subject.other metafunctional view of text en_ZA
dc.subject.other mode en_ZA
dc.subject.other social semiotics en_ZA
dc.title Red socks and purple rain: the political uses of colour in late apartheid South Africa en_ZA
dc.type Journal Article en_ZA
uct.type.publication Research en_ZA
uct.type.resource Postprint en_ZA
dc.publisher.institution University of Cape Town
dc.publisher.faculty Centre for Higher Education Development en_ZA
uct.type.filetype Text
uct.type.filetype Image
dc.identifier.apacitation Archer, A., & Stent, S. (2011). Red socks and purple rain: the political uses of colour in late apartheid South Africa. <i>Visual Communication</i>, http://hdl.handle.net/11427/3325 en_ZA
dc.identifier.chicagocitation Archer, Arlene, and Stacey Stent "Red socks and purple rain: the political uses of colour in late apartheid South Africa." <i>Visual Communication</i> (2011) http://hdl.handle.net/11427/3325 en_ZA
dc.identifier.vancouvercitation Archer A, Stent S. Red socks and purple rain: the political uses of colour in late apartheid South Africa. Visual Communication. 2011; http://hdl.handle.net/11427/3325. en_ZA
dc.identifier.ris TY - Journal Article AU - Archer, Arlene AU - Stent, Stacey AB - This article explores the extent to which colour functions as an independent mode in a particular context and explores the culturally produced regularities in the uses of colour in this context. Drawing on a Hallidayan metafunctional view of text, we look at how colour instantiated systems of knowledge and belief (ideational function) and social relations and identities (interpersonal function) in South Africa during the last decade of the apartheid government. In this type of repressive socio-political context, colour was a less policed mode, and thus had different affordances to images and the verbal modes. We argue that colour can function as an independent mode under certain conditions, such as stringent press restrictions, where the use of colour in a range of media (clothing, flags, posters) can play a crucial role in communicating. DA - 2011 DB - OpenUCT DP - University of Cape Town J1 - Visual Communication LK - https://open.uct.ac.za PB - University of Cape Town PY - 2011 SM - 1741-3214 T1 - Red socks and purple rain: the political uses of colour in late apartheid South Africa TI - Red socks and purple rain: the political uses of colour in late apartheid South Africa UR - http://hdl.handle.net/11427/3325 ER - en_ZA


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