Consumer perceptions of private label brands within the retail grocery sector of South Africa

 

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dc.contributor.author Beneke, Justin
dc.date.accessioned 2018-04-03T13:03:18Z
dc.date.available 2018-04-03T13:03:18Z
dc.date.issued 2010
dc.identifier.citation Beneke, J. (2010). Consumer perceptions of private label brands within the retail grocery sector of South Africa. African Journal of Business Management, 4(2), 203-220.
dc.identifier.uri http://hdl.handle.net/11427/27744
dc.description.abstract This exploratory study serves to investigate the perceptions of fast moving private label brands in the South African grocery food sector. Successful positioning of these brands has been achieved globally, most notably in developed markets. However, in a South African context this does not appear to be the case. To this end, research has been undertaken in order to better understand the current position these brands occupy in the minds of South African consumers. Included in the study is the consideration of critical branding elements such as trust, availability, pricing, packaging, etc. The knowledge gained through this research should ideally facilitate the process of advancing private label brand research in an academic context and improving brand positioning, increasing market share and optimizing profit extracted from private label brands in a managerial context.
dc.source African Journal Of Business Management
dc.subject.other Private label
dc.subject.other store brand
dc.subject.other own label
dc.subject.other supermarket
dc.subject.other grocery
dc.subject.other perceptions
dc.subject.other South Africa
dc.title Consumer perceptions of private label brands within the retail grocery sector of South Africa
dc.type Journal Article
dc.date.updated 2016-01-20T11:22:31Z
dc.publisher.institution University of Cape Town
dc.publisher.faculty Faculty of Commerce en_ZA
dc.publisher.department School of Management Studies en_ZA
uct.type.filetype Text
uct.type.filetype Image


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