Leveraging mobile business intelligence to create strategic business value

 

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dc.contributor.advisor Smith, Derek en_ZA
dc.contributor.author Kashora , Kudzai en_ZA
dc.date.accessioned 2015-07-01T08:55:09Z
dc.date.available 2015-07-01T08:55:09Z
dc.date.issued 2014 en_ZA
dc.identifier.citation Kashora , K. 2014. Leveraging mobile business intelligence to create strategic business value. University of Cape Town. en_ZA
dc.identifier.uri http://hdl.handle.net/11427/13218
dc.description Includes bibliographical references. en_ZA
dc.description.abstract Currently, there is a growing need for mobile Business Intelligence (BI) in the business world as the nature of work is changing and employees are more mobile than ever before. Mobile BI promises portability and pervasive access to BI, making it a topic high on many directors’ agendas; however the tangible and intangible benefits of mobile BI are still not well understood. Coupled with this, BI practitioners’ are sceptical about the real business value of delivering BI reports to mobile devices and how this undertaking can bring about organizational changes in the long run. As the field of mobile BI is still in its infancy, there is a lack of research which addresses the business value of mobile BI. The existing studies in this research area have been focused on adoption and implementation strategies. This study therefore attempts to address the gap by investigating how mobile BI can be utilised to enhance organizational performance and also contribute towards strategic business value. In light of this, an extensive literature review was conducted which revealed that mobile BI usage can result in benefits, such as improved employee performance management, organizational agility and customer satisfaction. A conceptual model was developed based on the literature and this model acted as the framework for investigating the research problem. en_ZA
dc.language.iso eng en_ZA
dc.subject.other Information Systems en_ZA
dc.title Leveraging mobile business intelligence to create strategic business value en_ZA
dc.type Master Thesis
uct.type.publication Research en_ZA
uct.type.resource Thesis en_ZA
dc.publisher.institution University of Cape Town
dc.publisher.faculty Faculty of Commerce en_ZA
dc.publisher.department Department of Information Systems en_ZA
dc.type.qualificationlevel Masters
dc.type.qualificationname MCom en_ZA
uct.type.filetype Text
uct.type.filetype Image
dc.identifier.apacitation Kashora , K. (2014). <i>Leveraging mobile business intelligence to create strategic business value</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,Department of Information Systems. Retrieved from http://hdl.handle.net/11427/13218 en_ZA
dc.identifier.chicagocitation Kashora , Kudzai. <i>"Leveraging mobile business intelligence to create strategic business value."</i> Thesis., University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2014. http://hdl.handle.net/11427/13218 en_ZA
dc.identifier.vancouvercitation Kashora K. Leveraging mobile business intelligence to create strategic business value. [Thesis]. University of Cape Town ,Faculty of Commerce ,Department of Information Systems, 2014 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/13218 en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Kashora , Kudzai AB - Currently, there is a growing need for mobile Business Intelligence (BI) in the business world as the nature of work is changing and employees are more mobile than ever before. Mobile BI promises portability and pervasive access to BI, making it a topic high on many directors’ agendas; however the tangible and intangible benefits of mobile BI are still not well understood. Coupled with this, BI practitioners’ are sceptical about the real business value of delivering BI reports to mobile devices and how this undertaking can bring about organizational changes in the long run. As the field of mobile BI is still in its infancy, there is a lack of research which addresses the business value of mobile BI. The existing studies in this research area have been focused on adoption and implementation strategies. This study therefore attempts to address the gap by investigating how mobile BI can be utilised to enhance organizational performance and also contribute towards strategic business value. In light of this, an extensive literature review was conducted which revealed that mobile BI usage can result in benefits, such as improved employee performance management, organizational agility and customer satisfaction. A conceptual model was developed based on the literature and this model acted as the framework for investigating the research problem. DA - 2014 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2014 T1 - Leveraging mobile business intelligence to create strategic business value TI - Leveraging mobile business intelligence to create strategic business value UR - http://hdl.handle.net/11427/13218 ER - en_ZA


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