Innovation and value creation in the fish and cut-flower export sectors in Uganda
Doctoral Thesis
2012
Permanent link to this Item
Authors
Supervisors
Journal Title
Link to Journal
Journal ISSN
Volume Title
Publisher
Publisher
University of Cape Town
Department
Faculty
License
Series
Abstract
This empirical study investigates the extent to which Ugandan fish and flower exporters are creating value and increasing their profitability through innovation activity and whether or not they are improving their ability to manage innovation projects effectively. It applied a mixed-methodological approach using a survey questionnaire and semistructured in-depth interviews administered on production, quality control, marketing and financial managers. It used primary and secondary data to develop financial models to estimate operating profits from different combinations of product, process and marketing innovations at industry and company levels. Empirical evidence shows that the lines of business that are associated with the highest profitability in one period change over time, thus confirming the need for and potential benefits to be gained from innovation.
Description
Includes abstract.
Includes bibliographical references.
Keywords
Reference:
Esemu, T. 2012. Innovation and value creation in the fish and cut-flower export sectors in Uganda. University of Cape Town.