The law affecting comparative advertising in South Africa

 

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dc.contributor.advisor Fagan, Anton en_ZA
dc.contributor.author Kadelbach, Philipp en_ZA
dc.date.accessioned 2015-01-02T09:23:44Z
dc.date.available 2015-01-02T09:23:44Z
dc.date.issued 2003 en_ZA
dc.identifier.citation Kadelbach, P. 2003. The law affecting comparative advertising in South Africa. University of Cape Town. en_ZA
dc.identifier.uri http://hdl.handle.net/11427/11035
dc.description Includes bibliographical references (p. 153-159). en_ZA
dc.description.abstract Preliminary research showed that: firstly, South Africa's policy on comparative advertising is restrictive, and, secondly, that the country has a market structure where such advertising has the potential for a very positive effect on the market. Realising the potential role advertising could play in South Africa, the concept was born; not only to present South Africa's policy on the issue, but also to embark on an abstract analysis of the advertising regulation structure. The analysis provides the opportunity to present reasons for the present restrictive policy, and provides an essential background to pinpointing why policy changes might be necessary, and the changes required to reach a more satisfactory conclusion, based on literature and case reports available to me as at July 2002. en_ZA
dc.language.iso eng en_ZA
dc.subject.other Comparative advertising en_ZA
dc.title The law affecting comparative advertising in South Africa en_ZA
dc.type Master Thesis
uct.type.publication Research en_ZA
uct.type.resource Thesis en_ZA
dc.publisher.institution University of Cape Town
dc.publisher.faculty Faculty of Law en_ZA
dc.publisher.department Department of Commercial Law en_ZA
dc.type.qualificationlevel Masters
dc.type.qualificationname LLM en_ZA
uct.type.filetype Text
uct.type.filetype Image
dc.identifier.apacitation Kadelbach, P. (2003). <i>The law affecting comparative advertising in South Africa</i>. (Thesis). University of Cape Town ,Faculty of Law ,Department of Commercial Law. Retrieved from http://hdl.handle.net/11427/11035 en_ZA
dc.identifier.chicagocitation Kadelbach, Philipp. <i>"The law affecting comparative advertising in South Africa."</i> Thesis., University of Cape Town ,Faculty of Law ,Department of Commercial Law, 2003. http://hdl.handle.net/11427/11035 en_ZA
dc.identifier.vancouvercitation Kadelbach P. The law affecting comparative advertising in South Africa. [Thesis]. University of Cape Town ,Faculty of Law ,Department of Commercial Law, 2003 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/11035 en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Kadelbach, Philipp AB - Preliminary research showed that: firstly, South Africa's policy on comparative advertising is restrictive, and, secondly, that the country has a market structure where such advertising has the potential for a very positive effect on the market. Realising the potential role advertising could play in South Africa, the concept was born; not only to present South Africa's policy on the issue, but also to embark on an abstract analysis of the advertising regulation structure. The analysis provides the opportunity to present reasons for the present restrictive policy, and provides an essential background to pinpointing why policy changes might be necessary, and the changes required to reach a more satisfactory conclusion, based on literature and case reports available to me as at July 2002. DA - 2003 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2003 T1 - The law affecting comparative advertising in South Africa TI - The law affecting comparative advertising in South Africa UR - http://hdl.handle.net/11427/11035 ER - en_ZA


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