Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010

 

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dc.contributor.advisor Burgess, Steven Michael en_ZA
dc.contributor.author Jere, Mlenga Golden en_ZA
dc.date.accessioned 2015-01-02T09:07:32Z
dc.date.available 2015-01-02T09:07:32Z
dc.date.issued 2011 en_ZA
dc.identifier.citation Jere, M. 2011. Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010. University of Cape Town. en_ZA
dc.identifier.uri http://hdl.handle.net/11427/10974
dc.description.abstract This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally. en_ZA
dc.language.iso eng en_ZA
dc.subject.other Management Studies en_ZA
dc.title Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 en_ZA
dc.type Doctoral Thesis
uct.type.publication Research en_ZA
uct.type.resource Thesis en_ZA
dc.publisher.institution University of Cape Town
dc.publisher.faculty Faculty of Commerce en_ZA
dc.publisher.department School of Management Studies en_ZA
dc.type.qualificationlevel Doctoral
dc.type.qualificationname PhD en_ZA
uct.type.filetype Text
uct.type.filetype Image
dc.identifier.apacitation Jere, M. G. (2011). <i>Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010</i>. (Thesis). University of Cape Town ,Faculty of Commerce ,School of Management Studies. Retrieved from http://hdl.handle.net/11427/10974 en_ZA
dc.identifier.chicagocitation Jere, Mlenga Golden. <i>"Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010."</i> Thesis., University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2011. http://hdl.handle.net/11427/10974 en_ZA
dc.identifier.vancouvercitation Jere MG. Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010. [Thesis]. University of Cape Town ,Faculty of Commerce ,School of Management Studies, 2011 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/10974 en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Jere, Mlenga Golden AB - This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally. DA - 2011 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2011 T1 - Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 TI - Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010 UR - http://hdl.handle.net/11427/10974 ER - en_ZA


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