Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010
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2011
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University of Cape Town
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Abstract
This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally.
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Jere, M. 2011. Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010. University of Cape Town.