A profile of international participants of the 2004 Cape Argus Pick 'n Pay Cycle Tour

Shaffie, Rushan

A profile of international participants of the 2004 Cape Argus Pick 'n Pay Cycle Tour

Master Thesis

2005

Publisher

University of Cape Town

Department

Marketing

Faculty

Faculty of Commerce

Abstract

Sport tourism is a niche market within the broad field of tourism in South Africa. The tourism industry of this country is relatively young in terms of development when compared to European and American countries as a result of the retardation caused by apartheid. While the leisure tourist market in South Africa continues to be researched extensively, the niche Special Interest Tourism (SIT) markets, particularly that of sport tourism, are being overlooked to a great extent and continue the struggle to reach the levels of similar, developed markets. Many other aspects of the sport tourism industry of South Africa require research, to provide the knowledge that will help the country position itself adequately and capitalise on this market. This Includes investigation into SA as a host destination of events, profiling the international sport tourists who visit SA as well as the domestic sport tourists that travel to sporting events within the country. The Cape Argus Pick 'n Pay Cycle Tour (CAPPCT) is a world-renowned event and satisfies the criteria of the definition of a hallmark event i.e. "Major one-time or recurring events of limited duration, developed primarily to enhance the awareness, appeal and profitability of a tourism destination in the short and/or long term. Such events rely for their success on uniqueness, status or timely significance to create interest and attract attention". Consequently, this event was selected as the ideal event on which to investigate the above-mentioned aspects. Sport tourists' choices are influenced by many intrinsic and extrinsic factors. These intrinsic factors include the inherent needs and motivations that drive the individual. The widely used Needs hierarchy depicts the order in which an individual's needs are satisfied. One begins with the lower-order needs such as nutrition, shelter, security, which are followed by higher-order needs such as social acceptance, status and self-actualisation. The notion is that as lower order needs are satisfied, higher order needs that are more associated with the ego than the body, take precedence and become more important. In addition one's identity and how one seeks to define it are of great importance. Many spectators and players define themselves by the sports that they play and the teams that they support (and identify with), to a great extent. An external factor such as sub-cultural membership provides the individual with a different set of benefits and ultimately fulfills higher level needs far more effectively.

Description

Includes bibliographical references (leaves 109-114).

Keywords

Marketing

Reference:

Collections

Masters

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