How business intelligence is adding business value

Master Thesis

2010

Permanent link to this Item
http://hdl.handle.net/11427/10287
Files
thesis_com_2010_crossland_m.pdf (2.03 MB)
Authors
Crossland, Maria
Supervisors
Smith, Derek
Journal Title
Link to Journal
Journal ISSN
Volume Title
Publisher
Publisher

University of Cape Town

Department
Department of Information Systems
Faculty
Faculty of Commerce
License
Series
Abstract
Business Intelligence (BI) continues to top the list of CIO priorities, investment in BI technologies continues to grow and organizations are becoming increasingly reliant on BI to help reduce costs and grow revenues. However, structured measurement and monitoring of the business value that can be attributed to BI investment remain elusive. This study used a multiple case study approach to examine how BI is adding value to organizations, what processes and methods are being followed for the evaluation of the business value that BI delivers as well as what approaches are being used to maximize the potential value that the organization's investment on BI could deliver.
Description

Includes bibliographical references (leaves 67-72).

Keywords
Information Systems

Reference:

Crossland, M. 2010. How business intelligence is adding business value. University of Cape Town.

Collections
Masters