Crisis communication in Africa

Saleh, Ibrahim

Crisis communication in Africa

Open Education Resource

2013

Series

FAM4018S

Abstract

The course provides students with the necessary preparation in terms of how to draw up a crisis communication plan and it equips them with the skills to effectively implement their media plan(s) during crises. In this course students will: 1. Learn the anatomy of crisis communication case studies through a comprehensive understanding of the typical, generic anatomy to every crisis. At the end of the course, students will be very familiar with the basic structure, components, and trajectory to manage how to diffuse the emotional intensity of emergency situations and respond with clarity and vision in the heat of a crisis. 2. Learn the different perspectives of effective communications strategies in terms of handling emergency situations; this is where the students consider the many variables based on hands on experience and thorough knowledge to harness the media in order to calm, rather than inflame, the situation. 3. Meet the course’s other four main objectives. These are students’ anticipation of their communication needs during a crisis; orientating the students on how to prepare a crisis communication plan; mentor the students on developing messages to be put across; and acquire the appropriate knowledge and skills in dealing with the media during a crisis. 4. Be nurtured in their research interests and capabilities with the aim of future collaborations amongst faculty, course participants, and institutions in crisis communication when it comes to issues like global warming and governance, conflict resolution and peace building, abductions, and outbreaks of pandemic diseases.

Keywords

crisis, conflict resolution, disease, abduction

Reference:

Collections

Teaching and Learning

Full item page