Author:Human, Gert Johannes PretoriusDate:2012Most of today's knowledge of Business-to-Business marketing is grounded on studies conducted in so-called western countries. Recently some researchers have started to question the validity of concepts, ideas and measures conceived in developed ...Read more
Author:Fischer, CarolynDate:2007This study focused on two segments that have emerged from an evolution within the children's market- the tween and young teen markets. However, few market researchers had investigated the transition between these two stages - leaving primary ...Read more
Author:April, KurtDate:2004This research explores an "inside the black box" view on how IT enables sustainable competitive advantage. Most researchers have investigated IT competitive competencies that make up a firm's strategic framework to understand competitive ...Read more
Author:Andrews, Grenville StaffordDate:1979This thesis analyses the impact of strategy on the financial performance and risk of industrial firms quoted on the Johannesburg Stock Exchange over the period 1970 - 1976. This is the first study investigating the impact of strategy on ...Read more